Introduction

In the global consumer landscape, the Cutlery & Tableware market holds significant importance. It caters to the daily needs of households and various dining occasions. With the continuous development of e-commerce, especially on platforms like TikTok, this market has witnessed new growth trends. TikTok, in the US region, offers unique advantages such as a vast user base, engaging video content, and effective marketing tools, which have the potential to greatly impact the Cutlery & Tableware market.

Category Market Overview

According to authoritative sources, the Cutlery & Tableware market in the US has been showing a steady growth trend in recent years. The market size has been expanding as consumers' demand for quality and stylish tableware products increases. Changes in consumer demand are also evident, with a growing preference for innovative and multi-functional products. For instance, products that are not only aesthetically pleasing but also easy to clean and store are becoming more popular. Integrating the provided data, we can see that the market is a dynamic one with various factors influencing its growth and development.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Cutlery & Tableware category had a Gross Merchandise Volume GMV of $157,200. However, it experienced a significant quarter-on-quarter QoQ decline of -48.64%. The sold count was 10,300, also showing a QoQ decrease of -47.04%.

Looking at the top-selling products, the "Portable Insulated Food Lunch Container Set, 1 Set Including 3 Counts Lunch Box & 1 Count Insulated Bag, 3 Separate Stackable Lunch Container for Adult & Kids, Christmas Gift Ideas, Stocking Stuffers" had a sold count of 1929 and a GMV of $43,300 with a QoQ decline of -15.47%. The "OTOTO Aqua the Crab Silicone Utensil Rest - Kitchen Gifts, Silicone Spoon Rest for Stove Top - Heat-Resistant, Steam Releaser Racks" was another popular product with 919 units sold and a GMV of $9134.86, showing an impressive QoQ growth of 123.06%.

The popularity and growth patterns of these products can be attributed to various factors. The insulated lunch container set might be popular due to its practicality for on-the-go meals and its suitability as a gift option. The silicone utensil rest's growth could be due to its unique design and heat-resistant feature, making it a useful addition to any kitchen.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Cutlery & Tableware market on TikTok in the US during the specified week, GXK.SHOP had a GMV of $27,400 with a QoQ decline of -51.29% and a sold count of 1540. vancasso had a GMV of $10,100 with a QoQ decline of -16.65% and sold 130 units. HSN, Inc had a GMV of $6646.12 with a significant QoQ decline of -76.85% and sold 238 units.

For example, GXK.SHOP, despite the QoQ decline, still managed to have a relatively high sold count. Their strategy might involve offering a diverse range of products within the Cutlery & Tableware category. vancasso, on the other hand, with a lower sold count but a less severe QoQ decline, could be focusing on higher-end or more specialized tableware products. HSN, Inc's significant decline might prompt them to reevaluate their marketing and product offerings to regain market share.

Conclusion

Overall, the Cutlery & Tableware market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mixed performance. While some products and brands experienced growth, others faced significant declines. For cross-border merchants, it is advisable to closely monitor market trends, focus on product innovation and quality, and leverage TikTok's marketing features effectively. Looking ahead, the market is likely to continue evolving, with consumer demand for unique and functional tableware products expected to drive further changes. Merchants should be prepared to adapt their strategies accordingly to stay competitive in this dynamic market.