Introduction

The indoor furniture market plays a significant role in the global consumer landscape. With the increasing focus on home decor and comfort, consumers are constantly seeking quality indoor furniture. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their indoor furniture products in an engaging and visually appealing manner, reaching a vast audience of potential customers.

Category Market Overview

According to recent data and information sourced from authoritative websites, the indoor furniture market in the US has been experiencing steady growth. The market size has been expanding as more consumers are investing in upgrading their home interiors. Consumer demand changes have been notable, with a shift towards more modern and functional furniture pieces. There is also an increasing preference for furniture that offers both style and comfort. Integrating the provided TikTok data, we can see that the online presence of indoor furniture on the platform is reflective of these broader market trends.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 05 week, the indoor furniture category had a GMV of 143.09万. The sold count was 1.4万, with a sold count QoQ decrease of 33.58%. Looking at the top-selling products, the "3FT/4FT/5'FT/Jumbowith 3 gifts and Filler bean bag Lazy sofa beanbag Chair Ship Free High-Rebound Memory Foam Furniture Flannel Cover Removable" had a sold count of 1355 and a GMV of 12.17万 with a -2.3% QoQ change. Another popular product, the "【Star Furniture】Height Adjustable Criss Cross Chair with No Wheels / with Wheels- Office Wide Swivel Home Office Desk Chairs Reading Chair" had 780 units sold and a GMV of 4.97万 with a 51.4% QoQ growth. The popularity of these products can be attributed to factors such as their unique features, quality, and effective marketing on TikTok. For example, the bean bag chair's free shipping and high-rebound memory foam are attractive features, while the adjustable chair's versatility for different settings appeals to consumers.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the indoor furniture market on TikTok in the US during the 05 week, Raybee Furniture had a GMV of 12.29万 with a -25.83% QoQ change and a sold count of 1296. Their products, such as the "Raybee Furniture Bed Frame with 2 Drawers, MATTRESS NOT INCLUDED, Bedframe with Headboard and Storage, Upholstered Bed Frame with Storage, No Mattress, NO Noise, No Box Spring Needed" had a significant sales performance. Yitahomefurniture also performed well with a GMV of 8.5万 and a -2.24% QoQ change, selling 966 units. These brands utilize various strategies like creating engaging video content, highlighting the features and benefits of their products, and collaborating with video bloggers to increase their visibility and drive sales.

Conclusion

Overall, the indoor furniture market on TikTok in the US during the 05 week showed a mix of trends. While there were some declines in GMV and sold count QoQ for the category as a whole, certain products and brands managed to achieve growth. For cross-border merchants, it is recommended to focus on product features that resonate with US consumers, such as comfort and functionality. Leveraging TikTok's video capabilities to showcase products effectively and collaborating with popular video bloggers can also enhance visibility. Looking ahead, the market is likely to continue evolving with an increasing emphasis on online sales and the need for brands to stay innovative in their marketing and product offerings.