Introduction

The kitchen knives market holds a significant place in the global consumer landscape. With the increasing popularity of cooking and home improvement, the demand for quality kitchen knives has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows for direct interaction between brands and consumers, enabling the showcasing of products in an engaging and visual manner. This has opened up new opportunities for the kitchen knives market to reach a wider audience and drive sales.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the kitchen knives market in the US has witnessed steady growth in recent years. The market size has been expanding, driven by factors such as the growth of the food and beverage industry, increased home cooking due to lifestyle changes, and a growing interest in professional-grade kitchen tools. Consumer demand has also been evolving, with a preference for durable, sharp, and aesthetically pleasing kitchen knives. The integration of new materials and innovative designs has further fueled this growth trend.

Sales Situation of the Specific Category

On TikTok Shop in the US during Week 05, the sales performance of kitchen knives presented some interesting patterns. The overall GMV Gross Merchandise Volume for kitchen knives was $130,800. However, it experienced a significant quarter-on-quarter decline of 42.65%. The sold count was 6235, also showing a 42.51% decrease qoq. Among the top-selling products, the "Stainless Steel Double Sided Chopping Board, 1 Count Non-slip Cutting Board, Kitchen Chopping Board for Meat & Vegetable, Kitchen Accessories" had a sold count of 1206, with a GMV of $16,900 and a remarkable 62.81% growth qoq. The "Rolling Knife Sharpener Set, 15°20° Kitchen Knife Magnetic Rolling Knife Sharpener, Diamond Sharp Curve Knife Sharpener, Wooden Handle Sharpening Stone, Diamond Ceramic Knife Sharpening Set for honing knives sharpening Kitchen Gadgets" sold 574 units, generating a GMV of $6695.81 and a 27.74% qoq growth. These products' popularity can be attributed to their functionality, quality, and the way they were presented on TikTok, attracting the attention of consumers looking for useful kitchen accessories.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the kitchen knives market on TikTok during Week 05. For instance, KEPEAK had a GMV of $16,000, with a 25.42% qoq decline. It sold 663 units, had 117 products in its inventory, and 33 sold product count. The average price of its products was $24.18, and it had a sold count ratio of 12.25%. Another notable brand, Top Knife Shop, achieved a GMV of $12,000, with a 27.74% qoq decline. It sold 267 units, had 49 products, and 10 sold product count, with an average price of $45.13 and a sold count ratio of 9.21%. S.Y Appliance Store had a relatively stable performance with a GMV of $9936.94 and only a 4.23% qoq decline. These brands employed different strategies, such as product variety, quality assurance, and engaging video content on TikTok to attract customers and drive sales.

Conclusion

In summary, the kitchen knives market on TikTok in the US during Week 05 showed a mixed picture. While some products and brands experienced growth, the overall market faced a decline in terms of GMV and sold count. For cross-border merchants, it is crucial to focus on product quality and innovation, as seen with the top-selling products. They should also invest in creating engaging TikTok content to showcase their products effectively. Looking ahead, the market is likely to continue evolving, with potential for growth as more consumers turn to TikTok for their shopping needs. Brands need to stay updated with the latest trends and adapt their strategies accordingly to succeed in this competitive landscape.