Introduction

In the global consumer landscape, the Dolls & Stuffed Toys market has always held a significant place. These toys are not only beloved by children but also collected by many enthusiasts. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US to showcase and sell Dolls & Stuffed Toys. Its unique advantages such as short video marketing capabilities and wide reach among different age groups provide excellent opportunities for businesses in this category.

Category Market Overview

According to authoritative sources, the Dolls & Stuffed Toys market in the US has been experiencing steady growth in recent years. The market size has been expanding as consumer demand for these soft and cuddly toys remains high. Consumers are increasingly looking for unique and high-quality dolls and stuffed toys, whether for gifting purposes or personal collection. Changes in consumer demand have also been observed, with a growing preference for toys that are not only cute but also have additional features like being microwaveable for pain relief as seen in some products or having LED lights for decoration in certain dollhouse-related toys.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Dolls & Stuffed Toys category had a Gross Merchandise Volume GMV of $191,100. However, it experienced a quarter-on-quarter QoQ decline of 27.88%. The sold count was 9,671, with a QoQ decrease of 29.14%. Despite this decline, there were some top-selling products that showed interesting trends.

The Sprunki Plush Toys Sprunki Incredibox Plushie Doll Singers Oren Wenda Game Cartoon Stuffed Pillow Kids Birthday Christmas Gifts sold 1,846 units, with a GMV of $21,200 and a remarkable GMV QoQ growth of 2410.72%. On the other hand, the Christmas Summer Highland Cow Plush Toy had a sold count of 842 and a GMV of $6,441.3, with a QoQ decline of 30.87%. The popularity of these products can be attributed to various factors such as their unique designs, suitability as gifts for different occasions, and effective marketing on TikTok through engaging videos by bloggers.

Brand Case Analysis of the Specific Category

Among the top-performing brands and stores in the Dolls & Stuffed Toys market on TikTok in the US during this period, snowolf had a GMV of $30,800 with a QoQ growth of 4.88% and a sold count of 1,351. Their products, like the SNOWOLF 19.7" 27.6" 35.4" 43" 51" 59" Multicoloured Cat Soft Plush Long Cat Pillow Throw Pillow Stuffed Animal Pillows Plush Toy Huge Pillow Body Pillow, were quite popular. Soft Snuggle Store also had a significant performance with a GMV of $12,000 and a sold count of 1,340, experiencing a huge QoQ growth of 1099.83%.

BookFong Toy Store, however, had a GMV of $8,079.63 with a QoQ decline of 53.54% and a sold count of 925. Each brand and store seems to have its own marketing strategies. For example, snowolf might be focusing on product variety and quality, while Soft Snuggle Store's growth could be due to effective promotion through TikTok videos by bloggers. BookFong Toy Store might need to reevaluate its marketing approach considering its decline in sales.

Conclusion

Overall, the Dolls & Stuffed Toys market on TikTok in the US during the analyzed week had a mixed performance. While some products and brands showed significant growth, others faced declines. For cross-border merchants, it is crucial to focus on product innovation to meet the changing consumer demands. They should also leverage TikTok's marketing features effectively by collaborating with popular video bloggers to showcase their products. Looking ahead, the market is likely to continue evolving, with consumers expecting more unique and functional Dolls & Stuffed Toys. Merchants who can adapt quickly to these trends will have a better chance of success in this competitive market.