Introduction

The home care supplies market has been an essential part of the global consumer landscape. With the increasing focus on maintaining clean and comfortable living spaces, the demand for various home care products has been on the rise. TikTok, in the US, has emerged as a powerful platform with unique advantages for promoting and selling home care supplies. Its vast user base and engaging video content format allow brands and merchants to showcase their products in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the home care supplies market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as population growth, increasing consumer awareness about hygiene and cleanliness, and the growing preference for convenient and effective home cleaning solutions. Consumer demand has also been evolving, with a greater emphasis on eco-friendly and non-toxic products. For instance, there has been a notable rise in the demand for natural cleaning agents and sustainable household items.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the home care supplies category had a Gross Merchandise Volume GMV of $133.59 million. However, it experienced a quarter-on-quarter QoQ decline of 35.84%. The sold count was 91,400, with a QoQ decrease of 38.09%. Among the top-selling products, the "Room and Linen Spray - Over 30 Fragrances" had a sold count of 17,400 and a GMV of $45,500, with a QoQ decline of 23.25%. The "Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning" sold 13,600 units and achieved a GMV of $191,300, showing a QoQ growth of 35.98%. The popularity of these products can be attributed to factors such as their unique features, effective cleaning capabilities, and appealing fragrances. For example, the variety of fragrances in the room and linen spray attracts consumers looking to freshen up their living spaces, while the concentrated formula of the mop soap offers efficient cleaning for households.

Brand Case Analysis of the Specific Category

Several brands performed well in the home care supplies market on TikTok during the specified week. For example, Mavwicks Fragrances LLC had a GMV of $177,500 with a QoQ decline of 30.64% and a sold count of 17,800. Their success might be due to their focus on offering a wide range of fragranced home care products. R & W Co. achieved a GMV of $133,200 with a QoQ decline of 33.53% and a sold count of 10,100. They may have attracted customers through their product quality and marketing strategies. Scrub Daddy, with a GMV of $272,000 and a QoQ decline of only 1.36%, and a sold count of 1906, is known for its innovative sponge products. Their strong brand image and effective marketing on TikTok have likely contributed to their relatively stable performance.

Conclusion

Overall, the home care supplies market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mixed performance. While some products and brands experienced growth, the category as a whole faced a QoQ decline in GMV and sold count. For cross-border merchants, it is advisable to focus on product innovation, highlighting unique features such as eco-friendliness and convenience. Leveraging TikTok's video content capabilities to showcase product usage and benefits can also enhance visibility. Looking ahead, the market is likely to continue evolving, with an increasing demand for sustainable and high-quality home care supplies. Merchants should stay updated on consumer trends and adapt their strategies accordingly to succeed in this competitive market.