Introduction

The Nasal & Oral Care market has been witnessing significant growth and evolution in the global consumer landscape. With increasing awareness about personal hygiene and oral health, consumers are constantly seeking innovative products in this category. TikTok, being a leading social media platform in the US, offers a unique advantage for brands and merchants in this market. Its vast user base and engaging content format provide an excellent opportunity to showcase Nasal & Oral Care products, reach a wider audience, and drive sales.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Nasal & Oral Care market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as growing consumer demand for better oral health solutions and nasal care products. Consumer demand changes have been notable, with a shift towards more natural and convenient products. For instance, there has been an increased preference for toothpaste tablets and natural nasal sprays. The growth trends indicate a promising future for this category, with more consumers expected to invest in quality Nasal & Oral Care products.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Nasal & Oral Care category had a mixed sales performance. The Gross Merchandise Volume GMV for the week was $981,400, with a Quarter-on-Quarter QoQ decline of 42.68%. The total sold count was 75,900, showing a QoQ decrease of 34.53%. However, several products stood out in terms of sales.

The top-selling product was the "BoomBoom Nasal Stick: Powerful Essential Oil Vapors | Featured on Shark Tank | Breathe In Life" with a sold count of 54,800 and a GMV of $590,400, showing a QoQ growth of 25.9%. This product's popularity could be attributed to its unique features and the exposure it received on platforms like Shark Tank. Another notable product was "NOBS Toothpaste Tablets" with 6,862 units sold and a GMV of $101,900, despite a QoQ decline of 14.35%. The decline might be due to increased competition from other oral care products. "PurelyWHITE | Teeth Whitening Powder | Instant Whitening and Stain Removal" also had a good sales run with 5,068 units sold and a GMV of $84,200, showing a QoQ growth of 6.11%.

Brand Case Analysis of the Specific Category

Several brands in the Nasal & Oral Care market on TikTok in the US demonstrated remarkable performance during the week of 2025/02/02 - 2025/02/08.

BoomBoom, with its popular Nasal Stick product, had a GMV of $358,900 and a sold count of 33,000. The brand's success could be attributed to its effective marketing strategies on TikTok, leveraging engaging videos and user testimonials. However, it did experience a QoQ decline of 23.48% in GMV, which might require further analysis to identify areas for improvement.

PurelyWHITE DELUXE had a GMV of $93,800 and sold 5,153 units. The brand offers a range of teeth whitening products and has been able to build a customer base on TikTok. But it faced a significant QoQ decline of 48.75% in GMV, suggesting the need to revamp its marketing approach or product offerings.

MySmileUS also had a notable presence with a GMV of $83,200 and 4,785 units sold. The brand's focus on Valentine's Day gift deals, such as the "MySmile Pro Teeth Whitening Kit with 28x LED Light, 22% Carbamide Peroxide Oral Care Valentines Day Gift TikTok Shop Deal", helped boost its sales. Despite a QoQ decline of 10.14% in GMV, it remains a competitive brand in the market.

Conclusion

Overall, the Nasal & Oral Care market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed both opportunities and challenges. While some products and brands experienced growth, others faced declines in sales. For cross-border merchants, it is crucial to focus on product innovation, leveraging TikTok's marketing features effectively, and understanding consumer preferences. Looking ahead, the market is expected to continue evolving, with an increasing demand for natural and convenient Nasal & Oral Care products. Merchants should stay updated on the latest trends and adapt their strategies accordingly to succeed in this competitive market.