Introduction

The Festive & Party Supplies market plays a significant role in the global consumer landscape. With the increasing popularity of celebrations and events, the demand for such supplies has been on the rise. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows businesses to showcase their Festive & Party Supplies to a large and diverse audience, thereby influencing purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Festive & Party Supplies market in the US has witnessed substantial growth in recent years. The market size has been expanding steadily, driven by factors such as the growing number of festivals, parties, and social gatherings. Consumer demand has also evolved, with a preference for unique, high-quality, and themed supplies. For instance, during holiday seasons like Valentine's Day, there is a surge in the demand for related party supplies. This trend is expected to continue as consumers look for ways to make their celebrations more memorable.

Sales Situation of the Specific Category

On TikTok Shop in the US, the Festive & Party Supplies category has shown interesting sales performance. The GMV Gross Merchandise Volume for the week of 2025/02/02 - 2025/02/08 was $561,500. However, it experienced a qoq quarter-on-quarter decline of 27.08%. The sold count was 22,300, with a qoq decrease of 33.3%. Among the top-selling products, the "Mayicivo Valentines Day Gifts Basket for Women with Flannel and stainless steel Insulated tumbler Blanket, Rose Scent Relaxation Set for Mom, Friends, and Wife" stood out, with 8,308 units sold and a GMV of $374,700, showing a remarkable qoq growth of 132.97%. The popularity of such products can be attributed to their appealing design, suitability for gifting during Valentine's Day, and effective marketing on TikTok. Other products like the "Mayicivo Valentine's Day Gifts Birthday Gifts for Women Self Care Gifts Get Well Soon Gifts Ocean Relaxing Spa Gifts Care Package Unique Anniversary Blue Gifts Basket Kit with Flannel Blanket for Mother Wife Bset Friend Sister Her" also had decent sales, with 4,806 units sold and a GMV of $214,200, experiencing a 22.53% qoq growth.

Brand Case Analysis of the Specific Category

Several brands and stores have performed well in the Festive & Party Supplies market on TikTok. For example, MAYICIVO had a GMV of $169,000 for the week of 2025/02/02 - 2025/02/08, with a qoq growth of 1.62% and 3,711 units sold. Their success can be attributed to their focus on creating high-quality, themed gift sets like the Valentine's Day baskets, which resonate well with the target audience. Fimibuke, on the other hand, had a GMV of $131,500 but experienced a qoq decline of 25.54% with 2,957 units sold. Brands like YanGer store showed significant growth, with a GMV of $1,540,000 and a staggering qoq growth of 2464.74% with 386 units sold. This could be due to their unique product offerings or effective marketing strategies that caught the attention of TikTok users during this period.

Conclusion

Overall, the Festive & Party Supplies market on TikTok in the US has its own dynamics. While there are products and brands that are performing well and experiencing growth, there are also some facing challenges as indicated by the qoq declines in GMV and sold count. For cross-border merchants, it is advisable to focus on creating unique and high-quality products that are tailored to the US market's preferences and occasions. Leveraging TikTok's powerful marketing capabilities through engaging videos and collaborations with video bloggers can also enhance visibility and drive sales. Looking ahead, the market is likely to continue evolving, with potential growth opportunities during major festivals and events as consumers' appetite for celebration and gifting remains strong.