Introduction

The Eye & Ear Care market has been gaining significant importance in the global consumer landscape. With the increasing awareness of personal health and hygiene, consumers are actively seeking products that can take care of their eyes and ears. TikTok, being a popular social media platform in the US, offers a unique advantage for businesses in this category. It provides a vast reach and an engaging platform to showcase products, connect with potential customers, and drive sales.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Eye & Ear Care market in the US has been experiencing steady growth. The market size has been expanding as more consumers are becoming conscious of maintaining good eye and ear health. Consumer demand changes have also been notable, with a shift towards more advanced and convenient products. For example, products like earwax removal tools with cameras have gained popularity due to their innovative features that offer better visibility and ease of use. The growth trends indicate a positive outlook for this market segment, with potential for further expansion in the coming years.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Eye & Ear Care category showed interesting sales performance. The top-selling products included various earwax removal tool sets with cameras. For instance, the "Earwax Removal Tool Set with Camera - Portable 360° Wide Angle Ear Cleaner with Type-C Rechargeable, Waterproof Endoscope Ear Cleaning Tool for iPhone and Android Phones" had a sold count of 1.96 thousand, with a GMV of $212.9 thousand, showing a remarkable growth rate of 322.71% compared to the previous period. Another popular product, the "Ear Wax Removal Tool Camera, 1 Box Ear Cleaner with Light & Camera & Accessories, Earwax Removal Kit Compatible with Cell Phones & Tablets", had a sold count of 1 thousand and a GMV of $61.5 thousand, with a growth rate of 45.39%. The popularity of these products can be attributed to their practicality, novelty, and the ability to address common eye and ear care needs effectively. The sales growth in this category suggests that consumers are actively purchasing these products on TikTok, making it a lucrative market for sellers.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Eye & Ear Care market on TikTok during the specified week. TuoJi had a GMV of $132.8 thousand with a sold count of 1.24 thousand, showing an impressive growth rate of 161.7%. Their success could be due to effective marketing strategies and offering quality products. Glomax Beauty, on the other hand, had a GMV of $37.6 thousand with a sold count of 6275, although it experienced a slight decline of -11.8% in GMV compared to the previous period. Loyker also had a good performance with a GMV of $1.06 thousand and a sold count of 893, with a growth rate of 32.42%. These brands have been able to engage with the TikTok audience effectively, either through creating engaging video content or offering competitive prices and quality products, thereby influencing the market within the US.

Conclusion

Overall, the Eye & Ear Care market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed both opportunities and challenges. The sales of popular products like earwax removal tools with cameras were on the rise, indicating a strong consumer interest in innovative eye and ear care products. For cross-border merchants, it is advisable to focus on offering unique and practical products, leveraging TikTok's platform to create engaging content to showcase their products. Looking ahead, the market is expected to continue growing, with potential for new product trends and increased competition. Merchants should stay updated on market trends and consumer preferences to stay competitive in this evolving market.