Introduction

In the global consumer landscape, the Home Organizers market has been gaining significant importance. With the increasing focus on home organization and decluttering, consumers are constantly seeking efficient and stylish solutions to keep their living spaces in order. TikTok, being a popular and influential platform in the US, offers a unique advantage for promoting and selling Home Organizers. Its vast user base and engaging video content allow brands and merchants to showcase their products in an appealing way, reaching a wide audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Home Organizers market in the US has been experiencing steady growth. The market size has been expanding as more consumers recognize the value of organized living spaces. Consumer demand changes have been driven by factors such as changing lifestyles, smaller living spaces in urban areas, and the desire for a more streamlined and efficient home environment. For example, the trend towards minimalism has led to an increased demand for compact and multi-functional Home Organizers. Overall, the market shows promising growth potential with continuous innovation in product design and functionality.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of Home Organizers presented various trends. The total GMV for the category was $803,300, with a quarter-on-quarter QoQ decrease of 37.07%. The sold count was 39,300, showing a QoQ decrease of 39.85%. Among the top-selling products, the "Small Space Organizer, 1/12pcs Wall-mounted Punch-free Paper Towel Holder, Space-saving Kitchen Organizer, Stainless Steel Roll Paper Holder, Home Organizers for Kitchen & Bathroom, Summer Gifts" had a sold count of 1,792 and a GMV of $66,400 with a 12.6% QoQ growth. The popularity of such products can be attributed to their practicality in saving space and their versatility for different areas of the home like the kitchen and bathroom. Another popular product, the "Blue.Skin.Care gel-Lotion" had a sold count of 1,332 and a GMV of $50,700 with a 14.32% QoQ growth. This shows that there is also a market for products that combine functionality with other features like skincare in the context of Home Organizers.

Brand Case Analysis of the Specific Category

Several brands performed well in the Home Organizers market on TikTok during the analyzed week. For instance, VTOPMART-TT had a GMV of $48,100 with a QoQ decrease of 42.71% and a sold count of 1,084. Their average price was $44.34 and the sold count ratio was 5.98%. Raybee Furniture had a GMV of $45,900 with a QoQ decrease of 25.96% and a sold count of 752. Their average price was $61.05 and the sold count ratio was 5.72%. These brands likely employed different strategies to promote their products. For example, they might have used engaging video content created by video bloggers to showcase the functionality and aesthetic appeal of their Home Organizers. They may also have offered special deals or promotions to attract customers. The performance of these brands indicates the importance of having a strong online presence and effective marketing strategies on TikTok to succeed in the competitive Home Organizers market.

Conclusion

Overall, the Home Organizers market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mix of trends. While the category experienced a decline in GMV and sold count QoQ, there were still individual products and brands that managed to achieve growth or maintain a stable performance. For cross-border merchants, it is advisable to focus on product innovation to meet the changing consumer demands for space-saving and multi-functional Home Organizers. They should also invest in creating engaging video content with the help of video bloggers to showcase their products effectively. Looking ahead, the market is likely to continue evolving with increasing competition, and merchants need to stay updated on the latest trends and adapt their strategies accordingly to thrive in the TikTok US Home Organizers market.