Introduction

In the global consumer landscape, the Kitchen Appliances market holds significant importance. With the increasing focus on home cooking and convenience, the demand for various kitchen appliances has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their kitchen appliances in an engaging and creative manner, thereby influencing consumer purchasing decisions.

Category Market Overview

The Kitchen Appliances market in the US has witnessed steady growth over the years. According to authoritative sources, the market size has been expanding due to factors such as the growth of the housing market, changing consumer lifestyles, and an increasing preference for home-cooked meals. Consumer demand has also been evolving, with a greater emphasis on energy-efficient, multi-functional, and smart kitchen appliances. The integration of technology in kitchen appliances, such as Wi-Fi connectivity and app-controlled features, has further fueled this growth trend.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of Kitchen Appliances showed interesting patterns. The total GMV for the category was $959,000, with a quarter-on-quarter QoQ decline of 38.39%. The sold count was 25,200, also experiencing a QoQ decline of 35.16%. However, some products managed to stand out.

The top-selling products included the Pukomc Air Fryer, 4QT Air Fryers, which had a sold count of 1049 and a GMV of $46,300, with a remarkable GMV QoQ growth of 381.48%. The Ninja Sizzle Smokeless Indoor Grill & Griddle also performed well, with a sold count of 2071 and a GMV of $207,100, showing a GMV QoQ growth of 33.72%. The popularity of these products can be attributed to their features that meet the current consumer demands for convenient and healthy cooking options. The air fryer offers a healthier alternative to traditional frying, while the smokeless grill provides an indoor cooking solution without the hassle of smoke.

Brand Case Analysis of the Specific Category

Several brands demonstrated strong performance in the Kitchen Appliances market on TikTok in the US during the specified week.

Ninja Kitchen US had a GMV of $144,900, although it experienced a significant QoQ decline of 58.59%. They had a sold count of 1289. Their products, like the Ninja Sizzle Smokeless Indoor Grill & Griddle, are known for their quality and innovative features, but perhaps faced increased competition or other market factors during this period.

EUHOMY had a GMV of $87,300 with a QoQ decline of 27.98% and a sold count of 905. They likely need to focus on strategies to boost their sales growth further, such as enhancing their marketing efforts on TikTok or introducing new product features.

Cowsar Appliance, on the other hand, showed a positive trend with a GMV of $85,900 and a GMV QoQ growth of 8.65% and a sold count of 883. Their success could be due to effective marketing campaigns or product offerings that resonate well with the TikTok audience.

Conclusion

Overall, the Kitchen Appliances market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 presented a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to closely monitor market trends, understand consumer demands, and focus on product features that offer convenience and innovation. Future market development trends may see an even greater emphasis on smart and sustainable kitchen appliances. Merchants should also consider leveraging TikTok's marketing capabilities to reach a wider audience and drive sales growth.