Introduction

In the global consumer landscape, the men's bottoms market holds significant importance. It caters to the daily clothing needs of a vast number of men, with diverse styles and functions being in constant demand. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a highly engaging and visual medium for brands and merchants to showcase their men's bottoms products, reaching a large and diverse audience with ease.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the men's bottoms market in the US has been experiencing steady growth in recent years. The market size has been expanding, driven by factors such as changing fashion trends, increased consumer awareness of comfort and style, and the growing popularity of online shopping. Consumer demand for men's bottoms has also been evolving, with a greater emphasis on versatility, quality materials, and trendy designs. For instance, there has been a notable rise in the demand for athleisure-style bottoms that can be worn both for workouts and casual outings.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of men's bottoms presented some interesting trends. The GMV Gross Merchandise Volume for men's bottoms was $53.51万. However, it experienced a significant quarter-on-quarter QoQ decline of -49.96%. The sold count was 2.47万, with a QoQ decrease of -52.17%.

Looking at the top-selling products, the "Men's 3-Pack Flex Stretch Slim Straight Jeans with 5 Pockets Denim Fabric Menswear" had a sold count of 1589 and a GMV of $4.76万, with a QoQ decline of -27.63%. Another popular item, the "Men's 3 Pack Fleece Active Athletic Jogger Sweatpants with Drawstring Sizes S-2XL", had a sold count of 1567 and a GMV of $2.85万, with a QoQ decline of -23.36%.

The popularity and growth patterns of these products can be attributed to several factors. The jeans likely appealed due to their classic denim look and the added flexibility, making them suitable for various occasions. The jogger sweatpants, on the other hand, offered comfort and a trendy athleisure style, which is highly sought after by consumers.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the men's bottoms market on TikTok during this period, Fashion Row had a GMV of $6.51万 with a QoQ decline of -50.56% and a sold count of 2749. YOUNGLA, on the other hand, showed growth with a GMV of $3.22万 and a QoQ increase of 51.44% and a sold count of 864.

Fashion Row's strategy might have involved showcasing a wide range of men's bottoms styles to appeal to different consumer preferences. However, the decline in GMV could potentially be due to increased competition or changes in consumer trends. YOUNGLA's growth could be attributed to its ability to target a specific niche of consumers with its unique product offerings and effective marketing on TikTok.

Conclusion

Overall, the men's bottoms market on TikTok in the US during the analyzed week faced some challenges with a decline in GMV and sold count. However, certain products and brands still managed to show growth or maintain a reasonable level of performance.

For cross-border merchants, it is recommended to closely monitor market trends and consumer preferences. Focus on offering products with unique features, such as comfort and versatility, and invest in effective marketing strategies on TikTok to increase brand visibility. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and stylish men's bottoms options.