Introduction

In the global consumer landscape, the Camping & Hiking Equipment market has been witnessing significant growth. With the increasing popularity of outdoor activities, consumers are constantly seeking high-quality and innovative camping and hiking gear. TikTok, as a leading social media platform in the US, offers a unique advantage for promoting and selling such products. Its vast user base and engaging video content allow businesses to showcase their Camping & Hiking Equipment to a wide audience, creating new opportunities for market expansion.

Category Market Overview

According to recent data and information from authoritative sources, the Camping & Hiking Equipment market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing interest in outdoor adventures and the increasing number of camping and hiking enthusiasts. Consumer demand for this category of products has also been evolving, with a greater emphasis on functionality, durability, and portability. For instance, there is a rising demand for lightweight and multi-purpose camping gear that can meet the diverse needs of outdoor activities.

Sales Situation of the Specific Category

Analyzing the sales performance of Camping & Hiking Equipment on TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, we can observe several interesting trends. The GMV Gross Merchandise Volume for this category was $489,300. However, it experienced a 7% decline compared to the previous week QOQ - Quarter on Quarter. The sold count was 16,900, with a significant 20.41% decrease QOQ. Despite these declines, there were still some top-selling products that showed remarkable performance.

For example, the "5 or 2 High Capacity Emergency Survival Water Straws - Personal Filter for Camping, Hiking, Travel Biking, Survival Preparedness, Lightweight Reusable" had a sold count of 3,317, achieving a GMV of $182,400 and a staggering 210.58% growth QOQ. Another popular product was the "Sweet Furniture Smokeless Fire Pit for Christmas gift, 304 Stainless Steel Tabletop Firepit, Low Smoke Portable Firepits for Outdoor" with 2,409 units sold, generating a GMV of $47,800 and an astonishing 23,789.25% growth QOQ. These products' popularity can be attributed to their practicality and suitability for camping and hiking activities, meeting the immediate needs of consumers during their outdoor adventures.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the Camping & Hiking Equipment market on TikTok during the specified week, we can identify some key players and their strategies. "Practical Survival" had a GMV of $143,200 with a remarkable 143.91% growth QOQ, selling 2,605 units. Their success might be due to their focus on providing essential survival gear and effectively marketing it through engaging TikTok videos.

"Membrane Solutions" also performed well, with a GMV of $39,300 and a 26.6% growth QOQ, selling 1,335 units. They likely capitalized on their brand reputation for quality water filtration products, which are highly sought-after in the camping and hiking context. On the other hand, "eGadgets" had a GMV of $38,000 but experienced a 29.6% decline QOQ, selling 862 units. This could indicate the need for them to reevaluate their marketing and product offerings to better meet the changing market demands.

Conclusion

Overall, the Camping & Hiking Equipment market on TikTok in the US during the analyzed week showed a mixed picture. While some products and brands experienced significant growth, others faced challenges. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product quality and practicality, as these are the key factors that drive consumer purchases. Additionally, leveraging TikTok's video content features to effectively showcase products can enhance brand visibility and sales. Looking ahead, with the continued growth of outdoor activities and the increasing influence of social media in e-commerce, the Camping & Hiking Equipment market on TikTok is expected to see further developments and opportunities for growth.