Gloda Insights: TikTok US Weekly Sports & Outdoor Accessories Market Trend Analysis
Sports & Outdoor Accessories TikTok US Market Trends Cross-border E-commerce
2025-02-13 00:58:05 released 34
Introduction
The sports & outdoor accessories market has been witnessing significant growth in the global consumer landscape. With the increasing awareness of fitness and outdoor activities, consumers are constantly seeking high-quality accessories to enhance their experiences. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their sports & outdoor accessories to a vast and engaged audience, leveraging the power of short videos and viral trends.Category Market Overview
According to authoritative sources, the sports & outdoor accessories market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the growing popularity of sports like hiking, running, and cycling. Consumer demand has also been evolving, with a greater emphasis on functionality, comfort, and style. For instance, there is a rising demand for breathable sportswear accessories and advanced equipment for outdoor adventures.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of sports & outdoor accessories showed interesting patterns. The GMV Gross Merchandise Volume for this category was $417,100. However, it experienced a significant quarter-on-quarter QoQ decline of -39.64%. The sold count was 32,900, with a QoQ decrease of -44.04%. Looking at the top-selling products, the "Ultra Breathable Mouth Tape One Month Supply 30 Strong Adhesive Sleep Strips, Enhanced Lip Fit for Maximum Comfort, Sport Accessories for Better Sleep" had a sold count of 6012 and a GMV of $45,000 with a 14.93% QoQ growth. Another popular product, "Intake Breathing Magnetic Nasal Strip Starter Kit and 15 Day Supply Extra Strength" had a sold count of 1469 and a GMV of $52,100 with a remarkable 61.75% QoQ growth. The popularity of these products can be attributed to their unique features addressing specific needs such as better sleep and improved breathing during sports activities.Brand Case Analysis of the Specific Category
Among the top-performing brands and stores in the sports & outdoor accessories market on TikTok during this period, several stood out. For example, RoomRef had a GMV of $34,700 with a QoQ decline of -46.6% and a sold count of 2342. Intake Breathing had a GMV of $31,000 with a -3.72% QoQ change and a sold count of 873. Ansel Max, on the other hand, showed an impressive growth with a GMV of $11,200 and a 56.42% QoQ increase, along with a sold count of 280. These brands likely employed different strategies. Some may have focused on product innovation and highlighting unique features through engaging TikTok videos, while others might have offered competitive pricing or targeted specific niche audiences within the sports & outdoor accessories market.Conclusion
Overall, the sports & outdoor accessories market on TikTok in the US during the analyzed week had its challenges with a significant decline in GMV and sold count for the category as a whole. However, certain products and brands managed to achieve growth. For cross-border merchants, it is advisable to closely monitor consumer trends and focus on product features that address specific pain points of sports and outdoor enthusiasts. Future market development trends may see an increased emphasis on sustainable and technologically advanced accessories, as well as more personalized marketing strategies on TikTok to target specific segments of the sports & outdoor accessories market.More recommendations
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