Introduction

In the global consumer landscape, the Sport & Outdoor Clothing market has been witnessing significant growth and evolution. With an increasing focus on fitness, outdoor activities, and a healthy lifestyle, the demand for sportswear has soared. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their sport and outdoor clothing products in an engaging and creative manner. This has led to a new wave of opportunities for the Sport & Outdoor Clothing segment on TikTok.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Sport & Outdoor Clothing market in the US has been experiencing a dynamic growth pattern. The market size has been expanding steadily, driven by factors such as the growing popularity of sports and outdoor pursuits among the American population. Consumer demand changes have also been notable, with a shift towards more functional, stylish, and comfortable sportswear. For instance, there is an increasing preference for moisture-wicking fabrics, seamless designs, and high-waisted leggings. Integrating this with the existing data on TikTok's performance in this category, it is evident that the platform is playing a crucial role in shaping the market trends.

Sales Situation of the Specific Category

Analyzing the sales performance of Sport & Outdoor Clothing on TikTok Shop in the US during the 05 week period 2025/02/02 - 2025/02/08, several trends emerge. The GMV Gross Merchandise Volume for this category was $239.73 million, with a significant quarter-on-quarter QoQ decline of -51.71%. The sold count was 101,100, also showing a QoQ decrease of -52.04%. However, some products managed to stand out. For example, the "Women's Solid High Waist Sports Spandex Short, Breathable Comfortable High Stretch Skinny Shorts, Gym Clothing, Fall Gym Shorts, Ladies Sportswear for Indoor Outdoor Wear" had a sold count of 5,435 and a GMV of $118,500, with a QoQ decline in GMV of -28.75%. The popularity of such products can be attributed to factors like their comfort, versatility, and suitability for various fitness activities. The decline in overall sales might be due to seasonal factors or increased competition.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the Sport & Outdoor Clothing market on TikTok during this period, we have brands like Halara. Halara US had a GMV of $332,500 during the 05 week, with a QoQ decline of -53.68% and a sold count of 10,000. Their sales metrics indicate a significant presence in the market, albeit with a recent dip in performance. They likely rely on strategies such as showcasing their products in action through engaging video content, highlighting the unique features of their sportswear like the "Halara SoCinched High Waisted Tummy Control Side Pocket Shaping Training Leggings" which was also a popular item. Another brand, NcmRyu, had a GMV of $196,100 with a QoQ decline of -64.09% and a sold count of 7,012. Each brand has its own approach to marketing and product presentation, which impacts their sales and influence within the US market on TikTok.

Conclusion

Overall, the Sport & Outdoor Clothing market situation on TikTok in the US during the 05 week had its challenges with a decline in both GMV and sold count. However, there were still products and brands that managed to perform relatively well. For cross-border merchants, it is advisable to focus on product quality and innovation, highlighting the unique features of their sportswear. They should also invest in creating engaging video content to showcase their products in action. Looking ahead, the market is likely to continue evolving, with a potential rebound as the season changes and consumer demand for sport and outdoor activities picks up again.