Introduction

In the global consumer landscape, the Office Stationery & Supplies market holds significant importance. With the increasing trend of remote work, online learning, and home offices, the demand for various office stationery items has been on the rise. TikTok, being a popular and influential platform in the US, offers a unique opportunity for businesses in this category to reach a vast audience. Its engaging video format and wide user base enable brands to showcase their products in creative ways, making it an ideal platform for promoting office stationery and supplies.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Office Stationery & Supplies market in the US has been experiencing fluctuations. The market size has seen changes due to various factors such as economic conditions, technological advancements, and changing consumer preferences. In recent times, there has been a growing trend towards more personalized and functional office stationery. Consumers are not only looking for basic writing utensils and paper but also for items that can enhance their productivity and add a touch of style to their workspaces. Growth trends have been influenced by the increasing need for home office setups and the popularity of DIY and creative projects, which often require various office supplies. The changes in consumer demand have led to a more diverse range of products being offered in the market, from traditional pens and notebooks to innovative and tech-savvy stationery items.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of Office Stationery & Supplies showed interesting patterns. The GMV Gross Merchandise Volume for this category was $899,900, with a significant quarter-on-quarter QoQ decrease of 49.36%. The sold count was 71,600, also showing a QoQ decrease of 48.43%. However, several products stood out in terms of sales.

The TIMEX Reusable Grooved Handwriting Workbook for Kids was a top-selling product, with 3,834 units sold and a GMV of $126,500, experiencing a QoQ decrease of 33.58%. Another popular item was the 【P1】Qty 10 Standard Beadable Pens, which had 3,159 units sold and a GMV of $15,800, with a QoQ increase of 13.19%. The 130PCS Funny Saying Sticker Pack also had good sales, with 2,551 units sold and a GMV of $21,200, showing a QoQ increase of 6.54%.

The popularity of these products can be attributed to various factors. The TIMEX workbook likely appeals to parents and educators looking for engaging learning materials for kids. The beadable pens offer a unique and fun writing experience, while the sticker pack adds a touch of humor and personalization to laptops, water bottles, and other items, which is highly sought after by consumers looking to express their individuality.

Brand Case Analysis of the Specific Category

Several brands and stores in the Office Stationery & Supplies market on TikTok in the US performed well during the analyzed week.

TIMEXstore had a GMV of $66,200 with a significant QoQ decrease of 65.22%. They sold 2,009 units of various products. Kolorowy Stationery had a GMV of $22,900 with a QoQ decrease of 60.77% and sold 650 units. Langgersafe, on the other hand, had a GMV of $21,300 with a QoQ increase of 1.96% and sold 212 units.

TIMEXstore might need to reevaluate its marketing and product strategies to address the decline in sales. Kolorowy Stationery could focus on highlighting the unique features of its products to attract more customers. Langgersafe's success in achieving a QoQ increase could be due to its ability to meet the specific needs of its target customers, perhaps by offering specialized or high-quality products.

Conclusion

Overall, the Office Stationery & Supplies market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mix of trends. While the category as a whole experienced a decline in GMV and sold count QoQ, there were still individual products and brands that managed to perform well. For cross-border merchants, it is crucial to closely monitor these market trends and adapt their strategies accordingly. They should focus on offering products that meet the changing consumer demands, such as those that are both functional and stylish. Additionally, leveraging TikTok's unique features like engaging video content and influencer collaborations can help increase brand visibility and drive sales. Looking ahead, the market is likely to continue evolving with the increasing importance of home offices and the continuous demand for creative and personalized office stationery and supplies.