Introduction

The market of Dog & Cat Accessories has been playing an increasingly important role in the global consumer landscape. With the growing number of pet owners and their increasing attention to pet care and entertainment, the demand for various accessories for dogs and cats has been on the rise. TikTok, as a popular social media platform in the US, offers unique advantages for promoting and selling such products. Its vast user base and engaging video content format provide excellent opportunities for brands and merchants to showcase their Dog & Cat Accessories to a wide audience.

Category Market Overview

According to the latest data and information from authoritative sources, the Dog & Cat Accessories market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by the continuous increase in pet ownership. Consumers' demand for these accessories has also changed, with a greater emphasis on quality, functionality, and innovation. For example, interactive toys and advanced training accessories have become increasingly popular. Integrating with the provided TikTok data, we can see that the market trends on this platform are also in line with the overall market development, with various products vying for attention among users.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 05 week period, the sales performance of Dog & Cat Accessories showed interesting patterns. The total GMV for this category was $319,700. However, it experienced a significant quarter-on-quarter decline of 39.2%. The sold count was 17,900, with a 38.27% qoq decrease. Among the top-selling products, the Interactive Dog Toys Dog Ball, [Newly Upgraded] Durable Motion Activated Automatic Rolling Ball Toys for Small/Medium/Large Dogs, USB Rechargeable had an impressive sold count of 2,956, generating a GMV of $61,800 with a 152.22% qoq growth. The NPS 2025 Release Dog Bark Deterrent Device also sold well, with 1,522 units sold and a GMV of $57,800, though with a relatively lower 4.03% qoq growth. The popularity of these products can be attributed to their innovative features and ability to meet the specific needs of pet owners, such as providing entertainment for dogs or addressing behavior issues like barking.

Brand Case Analysis of the Specific Category

Several brands stood out in the Dog & Cat Accessories market on TikTok during the 05 week. For instance, Oneisall Shop US had a GMV of $25,200 with a 21.99% qoq decline, selling 1,124 units. Their oneisall Cat Water Fountain with 3 Replacement Filters, 304 Stainless Steel, 2L/67oz Automatic Water Fountain for Cats, Visual Water Level Window with LED, Gift for Pet was among the popular products. Jugbow US had a GMV of $24,700 with a 32.82% qoq decline, selling 499 units. Their JUGBOW Dog Training Collar - 3300FT Dog Training Behavior Aid, with Remote Innovative IPX7 Waterproof with 4 Training Modes, Rechargeable E-Collar for All Breeds was a notable product. These brands utilized various strategies such as highlighting product features in engaging TikTok videos, collaborating with video bloggers to increase product exposure, and offering competitive prices to attract customers.

Conclusion

Overall, the Dog & Cat Accessories market on TikTok in the US during the 05 week presented a mixed picture. While there were some top-performing products and brands, the category as a whole faced a qoq decline in GMV and sold count. For cross-border merchants, it is recommended to focus on product innovation to meet the evolving demands of consumers, collaborate more effectively with video bloggers to boost product visibility, and carefully analyze market trends to adjust pricing and marketing strategies accordingly. Looking ahead, with the continued growth of the pet market and the increasing influence of TikTok, the Dog & Cat Accessories market on this platform is expected to see further development, potentially with new product trends and increased competition.