Introduction

The Dog & Cat Grooming market has been steadily growing in the global consumer landscape. With the increasing number of pet owners and their growing concern for the well-being of their furry friends, grooming products and services have become essential. TikTok, in the US, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Dog & Cat Grooming products in an engaging and viral way, reaching a vast audience of pet lovers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Dog & Cat Grooming market in the US is significant in size. The market has been experiencing growth trends, driven by factors such as the rising pet population and the increasing awareness of pet hygiene. Consumer demand for grooming products has been changing, with a preference for high-quality, convenient, and innovative solutions. For example, products that offer multiple functions in one, like grooming kits with vacuum cleaners, are gaining popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Dog & Cat Grooming category had a Gross Merchandise Volume GMV of $303,000. However, it showed a Quarter-on-Quarter QoQ decline of -38.9%. The sold count was 12,100, with a QoQ decrease of -42.62%. The top-selling products included the "LMVVC pet grooming kit with vacuum for dogs and cats" which had a sold count of 1218 and a GMV of $66,800 with a 31.39% QoQ growth. Another popular product was the "SleekEZ Dog Brush for Shedding & Grooming" with 1061 units sold and a GMV of $21,200, showing a -5.18% QoQ change. The popularity of these products can be attributed to their functionality, quality, and the effective marketing on TikTok. For instance, the LMVVC kit's vacuum feature makes pet hair cleaning easier, appealing to pet owners. The SleekEZ brush is known for its effectiveness in deshedding, which is a common concern among pet owners.

Brand Case Analysis of the Specific Category

Several brands performed well in the Dog & Cat Grooming market on TikTok in the US during the specified week. For example, Geoorood pet shop had a GMV of $49,000 with a QoQ decline of -35.8% and a sold count of 795. Their "Geoorood Dog Grooming Vacuum" products were among the top sellers. LMVVC had a GMV of $41,600 with a -19.85% QoQ decline and 758 units sold. Their grooming kit with vacuum was highly popular. Dr. Paws Choice had a GMV of $27,300 with a significant -51.54% QoQ decline and 735 units sold. These brands used various strategies such as showcasing product features in engaging TikTok videos, collaborating with video bloggers, and offering limited-time flash sales. For example, Geoorood's flash sale for their grooming vacuum attracted many customers, boosting its sales volume.

Conclusion

Overall, the Dog & Cat Grooming market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mixed performance with some products and brands experiencing growth while others faced declines. For cross-border merchants, it is recommended to focus on product innovation, highlighting unique features in TikTok videos, and collaborating with popular video bloggers. Looking ahead, the market is likely to continue evolving with increasing demand for more convenient and effective grooming products. As pet owners become more conscious about their pets' appearance and health, the Dog & Cat Grooming market on TikTok is expected to see further developments.