Introduction

The Dog & Cat Litter market plays a significant role in the global consumer landscape. With the increasing number of pet owners, the demand for quality litter products has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral way, reaching a vast audience of pet lovers.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Dog & Cat Litter market in the US has witnessed steady growth in recent years. The market size has expanded as more pet owners prioritize the cleanliness and comfort of their furry friends. Consumer demand has also evolved, with a growing preference for innovative and convenient litter products. For instance, self-cleaning litter boxes and odor-eliminating litters have gained popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Dog & Cat Litter category had diverse sales performance. The top-selling product was "K.O.E. 16oz Concentrate - Kennel Odor Eliminator - Non-Enzymatic Formula, KOE, Apricot, Fresh Original Scent, 16 oz Pint [KOEA-P, KOEFS-P, KOE-P]" with 1624 units sold and a GMV of $34,400, showing an 8.7% GMV qoq growth. Another popular product was "Qeils Puppy Washable Pee Pads of 2 Packs, Pet Waterproof & Reusable Training Mat, Non-Slip Puppy Potty Pads, 36"x41" Super Absorbent, Non-Slip Potty Pads for Floor, Crate, Couch, Whelping Pads Litter Mat Pet Supplies" with 950 units sold and a GMV of $19,800, having a 22.1% GMV qoq growth. The popularity of these products can be attributed to their effectiveness in addressing common pet care issues such as odor control and mess prevention.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Dog & Cat Litter market on TikTok during this period, Meowant had a notable presence. With a GMV of $125,200, it sold 524 units. Their products, like the "Meowant LB02 Stainless Steel Cat Litter Box - Extra Large 3-in-1 Enclosed/Open Top with Lid", were popular. Ptlom-US also performed well with a GMV of $37,600 and 805 units sold. These brands utilized strategies such as highlighting product features in engaging TikTok videos and collaborating with video bloggers to increase their reach and drive sales.

Conclusion

Overall, the Dog & Cat Litter market on TikTok in the US during the analyzed week showed a mix of growth and decline in different aspects. For cross-border merchants, it is advisable to focus on product innovation, collaborate with popular video bloggers, and highlight the unique features of their products in TikTok content. Looking ahead, the market is likely to continue evolving with increasing demand for more advanced and convenient litter products.