Introduction

In the global consumer landscape, the Hair Extensions & Wigs market has been witnessing significant growth and evolving trends. With the increasing focus on personal appearance and the versatility of hair styling, these products have become highly sought-after. TikTok, in the US region, has emerged as a powerful platform with unique advantages for promoting and selling such products. Its vast user base and engaging video content format allow for effective product showcases, reaching a wide range of potential customers.

Category Market Overview

The Hair Extensions & Wigs market in the US has been growing steadily. According to various authoritative websites and media outlets, the market size has been expanding due to factors like changing fashion trends, increased social media influence, and a growing demand for quick and easy hair transformations. Consumer demand has shifted towards more natural-looking and high-quality extensions and wigs. The availability of different styles, lengths, and materials has further fueled this growth, making it a vibrant and competitive market segment.

Sales Situation of the Specific Category

Analyzing the sales performance of Hair Extensions & Wigs on TikTok Shop in the US during the 05 week period 2025/02/02 - 2025/02/08, we observe some interesting trends. The GMV Gross Merchandise Volume for this category was $2.6 million, with a quarter-on-quarter QoQ decline of 35.87%. The sold count was 40,200, also showing a QoQ decrease of 38.43%.

Looking at the top-selling products, we have items like the "GOOGOO Hair Extensions Tape in Human Hair Natural Straight" with 1,517 units sold and a GMV of $81,300, showing a significant growth of 87.62% QoQ. Another popular product was the "[Wequeen] Budget Friendly 10A Grade Brazilian Virgin 100% Human Hair Straight Body Wave Deep Wavy Kinky Curly Quick Weave Sew in/Glue in Viral Hair Bundles" with 1,032 units sold and a GMV of $137,800, having a modest growth of 2.67% QoQ. The popularity of these products can be attributed to factors such as their quality, ease of use, and appealing marketing on TikTok.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Hair Extensions & Wigs market on TikTok in the US during this period, OQ HAIR SHOP had a GMV of $193,500 with 2,470 units sold. However, it experienced a QoQ decline of 26.78%. Luvmehair had a GMV of $105,500 with 717 units sold and a QoQ decline of 35.77%. These brands have been using various strategies such as creating engaging video content, collaborating with popular video bloggers, and offering competitive prices to attract customers.

For example, GOO GOO HAIR managed to maintain a relatively stable performance with a GMV of $87,100 and 1,333 units sold, despite a QoQ decline of 15.41%. Their focus on product quality and effective marketing through TikTok videos has likely contributed to their standing in the market.

Conclusion

Overall, the Hair Extensions & Wigs market on TikTok in the US during the 05 week period showed a mix of performance. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality, engage with popular video bloggers for better exposure, and keep up with the latest fashion trends to attract customers. Looking ahead, the market is expected to continue evolving, with an increasing demand for innovative and high-quality hair extensions and wigs. Merchants should be prepared to adapt their strategies accordingly to stay competitive in this dynamic market.