Introduction

The bedding market has always been a significant part of the global consumer landscape. With the increasing focus on comfort and quality of sleep, consumers are constantly seeking out new and improved bedding products. TikTok, as a leading social media platform in the US, has emerged as a powerful tool for bedding brands to reach their target audience. Its unique features such as short videos and viral trends offer an excellent opportunity for marketers to showcase their products in an engaging and creative way.

Category Market Overview

According to recent data from authoritative sources, the bedding market in the US has been experiencing steady growth. The market size has been expanding due to factors like population growth, rising disposable incomes, and an increased awareness of the importance of a good night's sleep. Consumer demand has also been evolving, with a greater preference for products that offer enhanced comfort, such as memory foam mattresses and soft, breathable sheets. Additionally, there has been a growing trend towards sustainable and eco-friendly bedding options.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the bedding category had a Gross Merchandise Volume GMV of $125.27 million. However, it experienced a quarter-on-quarter QoQ decline of 41.69%. The total sold count was 44,600, with a QoQ decrease of 42.9%. The average price of the sold products was $28.11, and the sold count ratio was 68.5%.

Looking at the top-selling products, the Memory Foam Soft Neck Pillow was a popular choice, with 7,311 units sold and a GMV of $169,800, experiencing a QoQ decline of 35.59%. The LUX DECOR 6 Pc Bed Sheets Set also sold well, with 4,690 units sold and a GMV of $98,700, showing a QoQ growth of 35.96%. The Shilucheng Bamboo Sheets Set had 3,023 units sold and a GMV of $91,200, with a QoQ growth of 27.46%. These products' popularity can be attributed to factors such as their quality, comfort features, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

TilDreams had a GMV of $113,100 during the week, with a significant QoQ decline of 57.08%. They had 4,872 units sold, with a sold count ratio of 9.03%. Lux Decor Collection, on the other hand, had a GMV of $94,200 with a QoQ decline of 9.05% and 4,457 units sold, with a sold count ratio of 7.52%. Sweet Furniture S had a GMV of $87,400 with a QoQ growth of 11.06% and 2,093 units sold, with a sold count ratio of 6.97%.

These brands have employed different strategies. For example, Sweet Furniture S might have focused on highlighting the unique features of their products, such as the gel memory foam in their mattress toppers, which could have contributed to their growth. Lux Decor Collection's relatively stable performance could be due to their established brand reputation and a wide range of product offerings.

Conclusion

Overall, the bedding market on TikTok in the US during the analyzed week showed a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality and comfort, as these are key factors driving consumer purchases. They should also leverage TikTok's marketing capabilities effectively, creating engaging content to showcase their products. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainability and innovation in bedding products.