Introduction

The market for Trading Cards & Accessories has been an interesting segment in the global consumer landscape. It has seen significant growth over the years, driven by collectors' passion and the increasing popularity of related franchises. TikTok, in the US region, has emerged as a powerful platform with unique advantages for promoting and selling such items. Its vast user base and engaging video format allow for effective marketing of Trading Cards & Accessories, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Trading Cards & Accessories market in the US has been experiencing fluctuations. The market size has shown both growth and contraction phases depending on various factors such as new releases, trends in popular franchises, and consumer spending habits. In recent times, there has been a notable change in consumer demand. For example, there has been an increased interest in limited-edition and autographed items. This shift in demand is also reflected in the integration with existing data, where we can observe patterns of sales and popularity of different types of trading cards and accessories.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of Trading Cards & Accessories presented a mixed picture. The GMV Gross Merchandise Volume for the category was $370.96 million, with a significant quarter-on-quarter QoQ decline of -49.24%. The sold count was 78,000, also showing a QoQ decrease of -48.22%. However, looking at the top-selling products, we can see some interesting trends. For instance, the "PICK YOUR TEAM THE REAL AUTOGRAPH MEMORABILIA THE ONE AUTOGRAPHED HELMET" had a sold count of 3,857 and a GMV of $96,800, with a QoQ change of -0.89%. Another popular product, the "Pokémon KING OF THE HILL Booster Pack", had a sold count of 1,043 and a GMV of $118,300, with a significant QoQ growth of 24.11%. The popularity and growth patterns of these products can be attributed to factors such as brand recognition, rarity of the items, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Trading Cards & Accessories market on TikTok during the specified week. For example, "Calipokehouse" had a GMV of $103,700, with a QoQ decline of -55.44% and a sold count of 1,494. "Crippen Rippen" had a GMV of $99,700, with a QoQ decline of -52.36% and a sold count of 874. These brands employ different strategies to attract customers. Some focus on showcasing rare and exclusive items, while others rely on building a community of collectors through engaging video content. Their influence within the US region can be seen in the number of followers they have and the repeat purchases from their customers.

Conclusion

Overall, the Trading Cards & Accessories market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a challenging situation with a significant decline in GMV and sold count. However, there were still opportunities as seen in the performance of some top-selling products and brands. For cross-border merchants, it is recommended to focus on product uniqueness, engage with the TikTok community through creative video content, and stay updated on the latest trends in the trading cards and accessories market. Looking ahead, we can expect the market to continue to evolve, with potential growth opportunities emerging as new trends and products gain popularity.