Introduction

The household textiles market plays a significant role in the global consumer landscape. It encompasses a wide range of products that are essential for home decor and comfort. With the increasing popularity of online shopping platforms, TikTok has emerged as a unique and powerful platform in the US, offering great opportunities for businesses in the household textiles category to reach a vast audience and showcase their products in an engaging way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the household textiles market in the US has been experiencing steady growth in recent years. The market size has been expanding, driven by factors such as increasing consumer focus on home improvement and decor, as well as the growing demand for comfortable and stylish home textiles. Consumer demand changes have also been notable, with a shift towards more sustainable and high-quality products. For example, there is a rising preference for organic cotton bedding and eco-friendly rugs. Overall, the market shows a positive trend with continuous evolution to meet the changing consumer needs.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the household textiles category had a mixed sales performance. The GMV Gross Merchandise Volume for the category was $505,900. However, it showed a qoq quarter-on-quarter decline of 35.02%. The sold count was 15,400, with a qoq decline of 37.34%. Among the top-selling products, the "Cruel Winter Fluffy Rug, 1 Count Tie Dye Soft Floor Mat for Room Decor, Tuff Tufted Carpets for Bedroom, Decorative Carpet for Home Living Room, Home Decor, Winter Decor, Valentine's Day Gift" sold 3,580 units, generating a GMV of $166,100 with a qoq growth of 51.79%. Another popular product, the "BESTSWEETIE Machine Washable Rugs for Living Room, Area Rugs, Large Area Rugs, Carpet Doormat, Soft Faux Wool Vintage Moroccan Runner Rug for Bedroom" sold 635 units and had a remarkable GMV growth of 197.45% qoq, reaching $47,900. The popularity of these products can be attributed to their appealing designs, functionality, and suitability for various home decor themes. For instance, the fluffy rug is perfect for adding a cozy touch during the winter season, while the machine washable rugs offer convenience for busy households.

Brand Case Analysis of the Specific Category

Several brands stood out in the household textiles market on TikTok during the analyzed week. For example, BESTSWEETIE had a strong performance with a GMV of $32,600 and a qoq growth of 47.97%. They sold 432 units and had an average price of $75.45. Their success can be attributed to their focus on offering high-quality, stylish rugs that appeal to a wide range of consumers. Another brand, Northpeak, had a GMV of $93,000 with a qoq decline of 15.46%. They sold 2,025 units with an average price of $45.94. Northpeak's strategy might involve targeting a specific segment of the market with their product offerings. Yem home, on the other hand, had a GMV of $36,900 with a qoq decline of 51.06%. Despite the decline, they sold 1,797 units, indicating a potentially large customer base that they could further engage and retain with improved marketing and product strategies.

Conclusion

Overall, the household textiles market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mix of trends. While there were some products and brands that experienced significant growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality, design, and functionality to attract consumers. They should also leverage TikTok's marketing features effectively to increase brand visibility. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainability and customization. Merchants who can adapt to these trends and meet the changing consumer demands will be well-positioned to succeed in the TikTok US household textiles market.