Gloda Insights: TikTok US 05 Week Luggage & Bags Market Trend Analysis
TikTok Luggage & Bags US Market Cross-border E-commerce
2025-02-12 01:05:54 released 16
Introduction
The Luggage & Bags market plays a significant role in the global consumer landscape. With the increasing trend of travel and daily commuting, the demand for various types of luggage and bags has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral way, reaching a vast audience of potential consumers who are active on the platform.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Luggage & Bags market in the US has shown interesting trends. The market size has been subject to fluctuations, influenced by factors such as travel seasons, economic conditions, and changing consumer preferences. In recent times, there has been a growing preference for more functional and stylish luggage and bags. Growth trends have also been affected by the emergence of new materials and designs. Consumer demand has shifted towards products that offer convenience, durability, and a touch of fashion. For example, backpacks with multiple compartments for easy organization during travel and stylish crossbody bags for daily use have gained popularity.Sales Situation of the Specific Category
On TikTok Shop in the US during the 05 week of 2025 2025/02/02 - 2025/02/08, the sales performance of the Luggage & Bags category presented a mixed picture. The overall GMV Gross Merchandise Volume was 177.97万, with a significant quarter-on-quarter QoQ decline of -45.8%. The sold count was 7.98万, also showing a QoQ decrease of -48.34%. However, some individual products managed to stand out. For instance, the Iris Best Version Crossbody Bag #8061 had a sold count of 3131 and a GMV of 8.61万, with a remarkable GMV QoQ growth of 182.84%. The LOVEVOOK Valentine's Day Canvas Laptop Tote Bag also performed well, with a sold count of 2234 and a GMV of 9.9万, achieving a 12.03% GMV QoQ growth. The popularity of these products can be attributed to factors such as their design, functionality, and effective marketing on TikTok. For example, product videos highlighting their features and usage scenarios might have attracted consumers.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Luggage & Bags market on TikTok in the US during this period, Lovevook Bags had a GMV of 17.07万 with a QoQ decline of -34.39% and a sold count of 3745. Rainbow Boutique LLC had a GMV of 14.35万 and a QoQ decline of -27.03% with a sold count of 6270. These brands likely employed different strategies. Lovevook Bags might have focused on promoting its products' quality and unique designs through engaging TikTok videos, while Rainbow Boutique LLC could have emphasized affordability and a wide range of product options. Another brand, GSOIAX, had a GMV of 3.23万 with a QoQ decline of -14.37% and a sold count of 1907. It may have targeted a specific niche of consumers with its men's slim wallet product, leveraging TikTok's targeting capabilities to reach the right audience.Conclusion
Overall, the Luggage & Bags market situation on TikTok in the US during the 05 week of 2025 showed both challenges and opportunities. The decline in overall sales metrics indicates a need for merchants to reevaluate and adjust their strategies. For cross-border merchants, it is advisable to focus on product differentiation, highlighting unique features and designs. They should also invest in creating engaging TikTok content to increase brand awareness and product visibility. Looking ahead, with the continued growth of TikTok's user base in the US and the evolving consumer preferences in the Luggage & Bags category, there is potential for growth. Brands that can adapt quickly to these changes and effectively utilize TikTok's marketing tools are likely to succeed in this competitive market.More recommendations
No Recommendations