Introduction

The Automotive & Motorcycle market has always been a significant part of the global consumer landscape. With the continuous development of technology and the increasing demand for personal transportation and hobbies, this market has shown diverse growth trends. TikTok, as a leading social media platform in the US, offers unique advantages for promoting products in this category. Its vast user base and engaging video content format enable brands and merchants to showcase their Automotive & Motorcycle products in a more vivid and interactive way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information from authoritative sources, the Automotive & Motorcycle market in the US has been experiencing certain changes. The market size has been influenced by various factors such as economic conditions, consumer preferences, and technological advancements. In recent years, there has been a growing trend towards more personalized and high-tech automotive and motorcycle accessories. Consumers are increasingly interested in products that can enhance their driving or riding experience, such as advanced phone holders, air fresheners with unique features, and smart lighting accessories. The growth trend also reflects the continuous expansion of the market, with more and more consumers willing to invest in upgrading and customizing their vehicles or motorcycles.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 05 week period, the Automotive & Motorcycle category showed diverse sales performances. The GMV Gross Merchandise Volume for this category was $265.4 million. However, it experienced a qoq quarter-on-quarter decrease of 43.07%. The sold count was 142,400, with a qoq decrease of 46.1%. Among the top-selling products, the "Scented Car Air Freshener - Long Lasting Car Diffuser - Last 60+ Days" sold 10,100 units, generating a GMV of $54,400 with a qoq decrease of 2.85%. The "360 Degree Rotation Dashboard Car Phone Holder - Multifunctional One Hand Operation Clip Design Phone Mount Suitable 4-7 inch phones - Car accessories" sold 6,719 units with a GMV of $87,300 and a significant qoq decrease of 42.45%. The popularity of these products can be attributed to their practicality and the ability to meet common needs of car and motorcycle owners, such as keeping the vehicle smelling fresh and having a convenient way to hold their phones while driving or riding. However, the overall sales decline might be due to factors like seasonality or increased competition.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Automotive & Motorcycle market on TikTok during this period. For example, "MAD DETAILING" had a GMV of $156,800 with a qoq decrease of 15.37%. They sold 2,214 units with 14 products, and 10 of them were sold products. They had 24 video bloggers promoting their products, and the average price of their products was $70.82, with a sold count ratio of 5.91%. Another brand, "Rhino USA", had a GMV of $80,700 with a significant increase of 25.53% qoq. They sold 2,037 units with 23 products, and 14 of them were sold products. With 41 video bloggers involved, their average price was $39.60 and the sold count ratio was 3.04%. These brands' success can be attributed to their effective marketing strategies, such as leveraging the power of TikTok influencers to showcase their products in engaging videos, and offering high-quality products that meet the specific needs of the target customers in the Automotive & Motorcycle market.

Conclusion

Overall, the Automotive & Motorcycle market on TikTok in the US during the 05 week period presented a mixed picture. While some products and brands managed to achieve growth or maintain stable sales, the category as a whole faced challenges with a decline in GMV and sold count qoq. For cross-border merchants, it is recommended to focus on product innovation to meet the evolving demands of consumers, such as developing more advanced and unique automotive and motorcycle accessories. Leveraging the influence of TikTok video bloggers can also be crucial in increasing product visibility and driving sales. Looking ahead, the market is expected to continue evolving, with potential growth opportunities in areas such as smart vehicle accessories and personalized customization products as consumers' preferences for their vehicles and motorcycles continue to change.