Introduction

The home improvement market has been a significant part of the global consumer landscape. With the increasing focus on enhancing living spaces and the growing DIY culture, it has witnessed continuous growth. TikTok, in the US, has emerged as a powerful platform with unique advantages for promoting home improvement products. Its vast user base and engaging video format allow for effective product showcases and brand building, making it an ideal space for this market segment.

Category Market Overview

According to recent data and information from authoritative sources, the home improvement market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as new home constructions, renovations, and the desire for aesthetic upgrades. Consumer demand has also been evolving, with a greater emphasis on sustainable and innovative products. For instance, there is a rising interest in energy-efficient appliances and eco-friendly building materials. This changing landscape sets the stage for the performance of the home improvement category on TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the home improvement category had a mixed sales performance. The GMV Gross Merchandise Volume for the category was $213.84 million, with a quarter-on-quarter QoQ decline of 34.71%. The sold count was 107,900, showing a QoQ decrease of 38.69%. However, several products stood out in terms of sales.

The top-selling product was the "JOMST 3-in-1 Kitchen Sink Drain Strainer, Stainless Steel Sink Plug, Deodorizing Anti-Clog Basket Strainer for US Standard 3-1/2 Inch Drains" with 17,000 units sold and a GMV of $116,800, despite a QoQ decline of 9.17%. Another popular product was the "JOMST Bath Universal 2-in-1 Bathroom Sink Stopper, Pop-up with Anti-Clog Removable Stainless Steel Filter Basket Drain Hair Stopper, Anti-Odor Stopper" which had 5,648 units sold and a remarkable GMV growth of 858.91% QoQ, reaching $64,900. The popularity of these products can be attributed to their practicality and the ability to solve common household problems related to kitchen and bathroom fixtures.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the home improvement market on TikTok during this period was "vevor store". It had a GMV of $169,300 with a QoQ decline of 5.5% and sold 2,343 units. The brand's performance was supported by its diverse product range, including items like the "VEVOR Retractable Hose Reel, Max 130 FT Garden Water Hose Reel with 9-Pattern Nozzle, 180° Swivel Bracket Wall-Mounted, Automatic Rewind, Lock at Any Length, with Slow Return System" which contributed to its overall sales.

Another notable brand was "Jomst American Brand Store". It experienced a significant GMV growth of 484.04% QoQ, reaching $39,500 with 3,440 units sold. Their success can be linked to their focused product offerings, such as the various JOMST branded kitchen and bathroom accessories that have gained popularity among TikTok users for their quality and functionality.

Conclusion

Overall, the home improvement market on TikTok in the US during 2025/02/02 - 2025/02/08 had its challenges with a decline in overall GMV and sold count QoQ. However, certain products and brands managed to achieve significant growth. For cross-border merchants, it is advisable to focus on product innovation and practicality, similar to the successful products mentioned. They should also leverage TikTok's video capabilities to showcase product features effectively. Looking ahead, the market is likely to continue evolving with consumer demand expected to drive further changes in product preferences and sales trends.