Introduction

The furniture market has always been an important part of the global consumer landscape. With the development of the digital age, e-commerce platforms have become crucial channels for furniture sales. TikTok, with its huge user base and unique marketing model, has shown unique advantages in the US market. It provides a new platform for furniture brands and merchants to showcase their products and reach a wider range of consumers.

Category Market Overview

According to the latest data and information from authoritative sources, the furniture market in the US has been experiencing certain changes. The market size has been fluctuating, and growth trends have shown both upward and downward movements in different periods. Consumer demand for furniture has also been evolving. For example, there is an increasing preference for multifunctional and space-saving furniture due to changes in living spaces and lifestyles. Integrating with the provided TikTok data, we can see that the furniture category on TikTok is also affected by these overall market trends.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 05th week of 2025, the furniture category had a total GMV of $173.4 million. However, it experienced a significant quarter-on-quarter decrease of 32.85%. The sold count was 16,800, with a quarter-on-quarter decrease of 35.02%. Among the top-selling products, the "3FT/4FT/5'FT/Jumbowith 3 gifts and Filler bean bag Lazy sofa beanbag Chair Ship Free High-Rebound Memory Foam Furniture Flannel Cover Removable" had a sold count of 1,355 and a GMV of $121,700 with a 2.3% quarter-on-quarter change. Another popular product, the "【Star Furniture】Height Adjustable Criss Cross Chair with No Wheels / with Wheels- Office Wide Swivel Home Office Desk Chairs Reading Chair", had a sold count of 780 and a GMV of $49,700 with a 51.4% quarter-on-quarter growth. The popularity and growth patterns of these products can be attributed to various factors such as their unique designs, functionality, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the furniture market on TikTok in the US during the 05th week of 2025. For example, Raybee Furniture had a GMV of $129,900 with a quarter-on-quarter decrease of 25.4% and a sold count of 1,374. Yitahomefurniture had a GMV of $88,700 with a quarter-on-quarter decrease of 4.48% and a sold count of 994. These brands likely employed different strategies. Raybee Furniture might focus on product variety and quality, while Yitahomefurniture could emphasize on price competitiveness and marketing campaigns. Their business activities have had a certain influence within the US market, attracting different segments of consumers based on their brand positioning and product features.

Conclusion

Overall, the furniture market on TikTok in the US during the 05th week of 2025 showed a mixed situation. While some products and brands had good performance, the overall market faced challenges such as a decline in GMV and sold count. For cross-border merchants, it is recommended to focus on product innovation, improve marketing strategies on TikTok, and closely follow consumer demand changes. Looking ahead, the market is expected to continue to evolve, and merchants need to be adaptable to stay competitive in this dynamic e-commerce environment.