Gloda Insights: TikTok US Weekly Baby & Maternity Market Trend Analysis
TikTok Baby & Maternity US Cross-border
2025-02-12 01:05:54 released 20
Introduction
The Baby & Maternity market holds significant importance in the global consumer landscape. With the increasing focus on family and child care, the demand for products in this category has been on a steady rise. TikTok, in the US, has emerged as a powerful platform with unique advantages for promoting and selling Baby & Maternity products. Its vast user base, engaging video format, and targeted marketing capabilities make it an ideal space for brands and merchants to reach out to potential customers.Category Market Overview
According to authoritative sources, the Baby & Maternity market in the US has witnessed substantial growth in recent years. The market size has expanded steadily, driven by factors such as increasing birth rates and a growing awareness of the importance of quality products for babies and expectant mothers. Consumer demand has also evolved, with a greater emphasis on safety, comfort, and convenience. For instance, there is a rising preference for organic and natural products for babies' skin care. Integrating the provided data, we can see that the market dynamics are complex and constantly changing.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Baby & Maternity category had a Gross Merchandise Volume GMV of $371,900. The GMV showed a significant quarter-on-quarter QoQ decline of -47.09%. The sold count was 12,300, also experiencing a QoQ decrease of -47.67%. Looking at the top-selling products, "Water Wipes for Baby, Momcozy Water Wipes-Extra Large Size Design, Cleansing & Moisturizing Kid Wipes, Baby Stuff Girl Boy Items Unscented Infant Wipe Portable Mother Mom Gift Convenient Travel Gifts Momcozywipes Safe Baby Wipe Sensitive Skin Baby Wipes" had a sold count of 1347 and a GMV of $33,200 with a 11.03% QoQ change. Another popular product, "Solid Ribbed Adjustable Strap Wireless Bra, Comfort Maternity Lingerie Bra for Women, Maternity Clothing, Nursing Bras, Fall Bralettes, Back to School Outfits, Maternity Lingeries for All Seasons Fall Outfits" had 787 units sold and a GMV of $14,400 with a -30.23% QoQ change. The popularity of these products can be attributed to various factors. For example, the water wipes are likely popular due to their convenience for on-the-go use and the perception of being safe for babies' sensitive skin. The maternity bra's popularity may stem from its comfort and functionality for expectant and nursing mothers.Brand Case Analysis of the Specific Category
Among the top-performing brands or stores in the Baby & Maternity market on TikTok in the US during the specified week, Momcozy Shop had a GMV of $72,700 with a QoQ decline of -41.68% and a sold count of 1601. They had 121 products in their inventory, with 59 of them being sold. The brand likely benefits from its established reputation and a wide range of products catering to different needs of mothers and babies. Another notable brand, Ailove Baby Store, had a GMV of $15,000 with a 3.74% QoQ increase and a sold count of 83. Despite having a relatively lower sold count compared to some others, its growth indicates effective marketing strategies or a niche product offering that is resonating with customers.Conclusion
Overall, the Baby & Maternity market on TikTok in the US during the analyzed week showed a challenging situation with significant declines in GMV and sold counts for the category as a whole. However, some individual products and brands managed to perform relatively well or even show growth. For cross-border merchants, it is recommended to focus on product quality and safety, as these are key concerns for consumers in this category. Leveraging TikTok's marketing features to highlight the unique selling points of products, such as convenience and comfort, can also help attract customers. Additionally, building a strong brand image and engaging with customers through video content can enhance visibility and sales. Looking ahead, the market is likely to continue evolving, with potential for growth as consumer awareness and demand for innovative and high-quality Baby & Maternity products increase. Merchants need to stay updated on market trends and adapt their strategies accordingly to succeed in this competitive landscape.More recommendations
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