Introduction

In the global consumer landscape, the Pet Supplies market has been experiencing significant growth. With the increasing number of pet owners and their growing willingness to spend on their furry friends, this market has become a lucrative sector. TikTok, being a popular social media platform in the US, offers unique advantages for promoting and selling pet supplies. Its vast user base and engaging video content format allow brands and merchants to showcase their products in an appealing way, reaching a wide audience of pet lovers.

Category Market Overview

According to recent data and information from authoritative sources, the Pet Supplies market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as the rising pet adoption rate and the increasing awareness of pet health and well-being. Consumer demand for pet supplies has also been evolving, with a greater emphasis on high-quality, innovative, and convenient products. For example, there is a growing demand for smart pet gadgets and eco-friendly pet products.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Pet Supplies category had a Gross Merchandise Volume GMV of $1.3393 million. However, it experienced a significant quarter-on-quarter QoQ decline of 36.53%. The total sold count was 48,100, with a QoQ decrease of 40.65%.

Among the top-selling products, the "Interactive Dog Toys Dog Ball, [Newly Upgraded] Durable Motion Activated Automatic Rolling Ball Toys for/Small/Medium/Large Dogs, USB Rechargeable" stood out with a sold count of 2,956 and a GMV of $61,800, showing a remarkable 152.22% growth in GMV QoQ. Another popular product was the "K.O.E. 16oz Concentrate - Kennel Odor Eliminator - Non-Enzymatic Formula, KOE, Apricot, Fresh Original Scent, 16 oz Pint [KOEA-P, KOEFS-P, KOE-P]" with 1,624 units sold and a GMV of $34,400, having an 8.7% growth in GMV QoQ.

The popularity of these products can be attributed to their innovative features and ability to meet the specific needs of pet owners. For instance, the interactive dog toys provide entertainment for dogs, while the odor eliminator helps keep the pet environment clean and fresh.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Pet Supplies market on TikTok during the analyzed week.

Meowant had a GMV of $125,800 with a QoQ decline of 28.27%. It sold 533 units and had an average price of $236.02. Geoorood pet shop had a GMV of $50,400 with a QoQ decline of 35.9% and sold 824 units with an average price of $61.17. LMVVC had a GMV of $42,800 with a QoQ decline of 22.06% and sold 780 units with an average price of $54.82.

These brands employed different strategies to drive sales. For example, some focused on creating engaging video content featuring their products in action, while others offered special promotions and discounts to attract customers.

Conclusion

Overall, the Pet Supplies market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mixed performance. While some products and brands experienced growth, the category as a whole faced a decline in GMV and sold count QoQ.

For cross-border merchants, it is recommended to focus on product innovation and quality to stand out in the competitive market. Creating engaging video content that showcases the unique features of products can also help attract more customers. Looking ahead, the market is likely to continue evolving, with an increasing demand for sustainable and high-tech pet supplies.