Introduction

In the global consumer landscape, the Home Supplies market holds significant importance. Consumers are constantly seeking quality products to enhance their living spaces. With the rise of digital platforms, TikTok has emerged as a powerful force, especially in the US market. Its unique ability to engage users through short videos and drive trends makes it an ideal platform for promoting Home Supplies. Brands and merchants have the opportunity to showcase their products to a vast and diverse audience, leveraging TikTok's popularity and reach.

Category Market Overview

According to recent data and information from authoritative sources, the Home Supplies market in the US has been experiencing steady growth. The market size has been expanding as consumers' demand for home improvement and decor items continues to rise. Changes in consumer demand have been notable, with an increasing preference for innovative and stylish home products. This trend is also reflected on TikTok, where users are actively sharing and engaging with content related to Home Supplies.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Home Supplies category had a Gross Merchandise Volume GMV of $4.2571 million. However, it experienced a quarter-on-quarter QoQ decline of 35.65%. The total sold count was 253,500, with a QoQ decrease of 39.69%. Among the top-selling products, the "Mayicivo Valentines Day Gifts Basket for Women with Flannel and stainless steel Insulated tumbler Blanket, Rose Scent Relaxation Set for Mom, Friends, and Wife" had a sold count of 8,308 and a GMV of $374,700, showing a significant growth of 132.97% QoQ. Another popular product, the "Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning", had a sold count of 13,600 and a GMV of $191,300, with a QoQ growth of 35.98%. The popularity of these products can be attributed to their unique features, such as the appealing gift set nature of the Mayicivo product and the practicality of the highly scented mop soap.

Brand Case Analysis of the Specific Category

Several brands stood out in the Home Supplies market on TikTok during the analyzed week. For example, Mavwicks Fragrances LLC had a GMV of $191,600 with a QoQ decline of 30.59% and a sold count of 19,900. MAYICIVO achieved a GMV of $170,100 with a 1.8% QoQ growth and a sold count of 3,749. Muddy Mat had a GMV of $165,500 with a 3.57% QoQ decline and a sold count of 2,616. These brands employed different strategies. MAYICIVO might have capitalized on the Valentine's Day season with its attractive gift baskets, while Muddy Mat's anti-mud mat for dogs likely appealed to pet owners. Mavwicks Fragrances LLC, perhaps, focused on promoting its fragranced products through engaging TikTok content.

Conclusion

Overall, the Home Supplies market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mix of trends. While some products and brands experienced growth, the category as a whole faced a QoQ decline in GMV and sold count. For cross-border merchants, it is advisable to focus on product innovation and unique selling propositions, similar to the successful products mentioned. Leveraging TikTok's marketing channels effectively, such as through engaging video content and collaborations with popular video bloggers, can also enhance visibility and sales. Looking ahead, the market is likely to continue evolving, with consumer demand for trendy and practical Home Supplies expected to drive further changes.