Introduction

In the global consumer landscape, the Tools & Hardware market holds significant importance. It caters to the needs of both DIY enthusiasts and professional tradespeople. With the rise of digital platforms, TikTok has emerged as a unique player in the US market, offering a new avenue for brands and merchants in the Tools & Hardware category to reach a vast audience. Its engaging video format allows for creative product demonstrations and tutorials, making it an ideal platform to showcase the functionality and utility of various tools and hardware items.

Category Market Overview

According to recent data from authoritative sources, the Tools & Hardware market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as increased home improvement projects, a growing DIY culture, and the need for regular maintenance and repairs. Consumer demand has also been evolving, with a greater emphasis on high-quality, durable, and innovative products. For instance, there has been a rising trend in the demand for cordless power tools, multi-functional tool sets, and advanced home repair kits.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Tools & Hardware category witnessed diverse sales performance. The GMV Gross Merchandise Volume for the category was $171.46 million, with a quarter-on-quarter QoQ decline of 38.25%. The sold count was 60,200, showing a QoQ decrease of 44.12%. However, some products managed to stand out.

The top-selling product was the "24-in-1 Magnetic Screwdriver Set, MultifunctionalScrewdriver Drill Bit Set, Household Repair ToolKit with Detachable T-shaped Ratchet Handle", which had a sold count of 1949 and a GMV of $23,900, with a QoQ decline of 33.91%. Another popular product was the "Turbo Jet Blower,Leaf Blower, Violent Turbo Fan, Brushless Pure Copper Motor,Car Drying After Wash, Handheld Snow Blower,Cordless Turbo Power Air Duster", with 1733 units sold and a GMV of $80,800, showing a significant QoQ growth of 23.87%. The popularity of these products can be attributed to their practicality, versatility, and the ability to address common household and automotive maintenance needs.

Brand Case Analysis of the Specific Category

Several brands performed well in the Tools & Hardware market on TikTok during the specified week.

The "vevor store" had a GMV of $230,900, with a QoQ decline of 31.52% and a sold count of 3259. They offered a wide range of products, with 836 product offerings and 212 sold products. Their average price was $70.85, and they had a sold count ratio of 13.47%. Another notable brand was "Fanttik", with a GMV of $77,300 and a QoQ decline of 22.35%. They had 1618 units sold, with 22 product offerings and 14 sold products. Their average price was $47.75 and the sold count ratio was 4.51%.

These brands likely achieved their success through strategies such as engaging video content showcasing product features, leveraging TikTok influencers for promotion, and offering competitive prices and quality products.

Conclusion

Overall, the Tools & Hardware market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mixed picture. While the category faced some challenges with a decline in GMV and sold count QoQ, certain products and brands still managed to perform well. For cross-border merchants, it is advisable to focus on product innovation, creating engaging video content, and collaborating with popular TikTok bloggers to increase brand visibility and drive sales. Looking ahead, the market is likely to continue evolving, with an expected increase in demand for more advanced and convenient tools and hardware products, especially those that align with emerging trends such as sustainable and smart home technologies.