Introduction

In the global consumer landscape, the Jewelry Accessories & Derivatives market has always held a significant position. It caters to various consumer needs, from personal adornment to gifting. With the rise of digital platforms, TikTok has emerged as a powerful force in promoting and selling such products in the US market. Its unique features like short videos, engaging content, and wide user base offer distinct advantages for businesses in this category to reach a large audience.

Category Market Overview

The Jewelry Accessories & Derivatives market in the US is substantial and has been experiencing steady growth over the years. According to recent data from authoritative sources, the market size has been expanding due to increasing consumer interest in fashion and personal style. Consumers are constantly seeking unique and trendy pieces to express their individuality. The growth trends show a shift towards online shopping, with more consumers preferring the convenience of browsing and purchasing jewelry accessories from the comfort of their homes. This has been further accelerated by the popularity of social media platforms like TikTok, which have made it easier for brands to showcase their products and connect with potential customers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the Jewelry Accessories & Derivatives category had a Gross Merchandise Volume GMV of $960,500. However, it experienced a quarter-on-quarter QoQ decline of 33.85%. The sold count was 44,500, with a QoQ decrease of 37.48%. Despite this decline, there were several top-selling products that contributed significantly to the overall sales.

The Fizz and Rizz Jewelry Mystery Box with Random Fine Jewelry Necklace Earrings Bracelet Charm Adjustable Ring Cute Surprise Fun Gift for Parties Valentine's Day Mother's Day with Fizz Bomb Reveal was a top seller, with 4,012 units sold and a GMV of $247,600, showing a remarkable 142.9% growth QoQ. Another popular product was the 【Mix Bracelet】 Crystal Bracelet Leave Notes for Mix Kind, which sold 2,092 units and had a GMV of $18,200 with a 158.05% QoQ growth. The popularity of these products can be attributed to their unique designs, appeal as gifts for various occasions, and effective marketing through TikTok's live streams and engaging video content.

Brand Case Analysis of the Specific Category

Several brands stood out in the Jewelry Accessories & Derivatives market on TikTok during this period.

FizzandRizz had a GMV of $161,600 with a 58.58% QoQ growth, selling 2,621 units. Their success can be attributed to their creative product offerings like the mystery box, which creates an element of surprise and excitement for customers. ATTA-jewelry, on the other hand, had a GMV of $38,200 with a -39.22% QoQ decline, selling 1,039 units. This decline might indicate the need for them to reevaluate their marketing strategies or product offerings to regain momentum in the market.

Delzzad Jewelry had a GMV of $36,800 with a -38.6% QoQ decline, selling 1,034 units. PAVOI had a GMV of $33,800 with a -43.06% QoQ decline, selling 1,710 units. Each of these brands has its own strengths and challenges, and understanding their sales metrics and strategies can provide valuable insights for other cross-border merchants in the category.

Conclusion

Overall, the Jewelry Accessories & Derivatives market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mixed picture. While there were some top-performing products and brands with significant growth, the category as a whole experienced a QoQ decline in GMV and sold count. For cross-border merchants, it is crucial to focus on product innovation, leveraging TikTok's live stream and video features for effective marketing, and closely monitoring market trends to stay competitive. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on personalized and unique jewelry accessories, as well as the need for brands to build stronger connections with their customers through engaging content on TikTok.