Introduction

The Sports & Outdoor market has been witnessing significant growth in the global consumer landscape. With an increasing focus on health and fitness, as well as a love for outdoor activities, consumers are constantly seeking products in this category. TikTok, in the US, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Sports & Outdoor products in an engaging and viral manner, reaching a vast audience of potential customers.

Category Market Overview

According to recent data and information from authoritative sources, the Sports & Outdoor market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as a growing awareness of fitness and the popularity of outdoor sports like hiking, running, and cycling. Consumer demand has also been evolving, with a greater emphasis on quality, functionality, and style of products. For instance, there is a rising demand for breathable sportswear and advanced fitness equipment.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 05 week period 2025/02/02 - 2025/02/08, the Sports & Outdoor category had a mixed sales performance. The overall GMV was 717.98 million, with a significant quarter-on-quarter QoQ decline of -41.83%. The sold count was 23.93 million, also showing a QoQ decrease of -45.32%.

Looking at the top-selling products, the "Ultra Breathable Mouth Tape One Month Supply" had a sold count of 6012 and a GMV of 45,000 with a 14.93% QoQ growth. The "Women's Solid High Waist Sports Spandex Short" sold 5435 units with a GMV of 118,500 and a -28.75% QoQ decline. The "Stair Stepper for Exercise" sold 4528 units and had a GMV of 133,500 with a -17.83% QoQ decline. These products' popularity can be attributed to factors such as their functionality for fitness and comfort during sports activities.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Sports & Outdoor market on TikTok US during this period, Merach fitness had a GMV of 463,600 with a -27.79% QoQ decline and a sold count of 7593. Merach US had a GMV of 458,000 with a -14.32% QoQ decline and a sold count of 5855. These brands likely employ strategies such as showcasing product features through engaging video content, collaborating with popular video bloggers, and offering competitive prices.

Fitnessathome had a GMV of 420,700 with a -37.86% QoQ decline and a sold count of 8104. Halara US had a GMV of 333,100 with a -53.61% QoQ decline and a sold count of 10,100. Each brand's performance is influenced by factors like brand reputation, product quality, and marketing efforts on the platform.

Conclusion

Overall, the Sports & Outdoor market on TikTok in the US during the 05 week period showed a challenging sales situation with significant QoQ declines in GMV and sold count. However, some products and brands still managed to achieve growth or maintain a relatively stable performance.

For cross-border merchants, it is recommended to focus on product quality and functionality, create engaging video content to showcase products, collaborate with popular video bloggers, and closely monitor market trends to adjust strategies accordingly. Looking ahead, the market is likely to continue evolving, with potential for growth as consumer interest in health and outdoor activities remains high.