Introduction

In the global consumer landscape, the collectibles market has been gaining significant importance. It attracts a wide range of consumers who are passionate about unique and rare items. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US market. It offers a unique opportunity for collectors and sellers to connect, showcase products, and drive sales. The platform's visual and interactive nature allows for a more immersive shopping experience, making it an ideal place for the collectibles market to thrive.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the collectibles market in the US has been experiencing steady growth in recent years. The market size has been expanding as more consumers show an interest in collecting various items such as sports memorabilia, trading cards, and unique books. Consumer demand changes have been influenced by factors like pop culture trends, nostalgia, and the desire for exclusive items. For example, the popularity of certain TV shows or movies has led to increased demand for related collectibles. The growth trends indicate a positive outlook for the collectibles market on TikTok, as it can tap into this existing consumer interest and expand its reach further.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the collectibles category had a Gross Merchandise Volume GMV of $402.29 million. However, it showed a Quarter-on-Quarter QoQ decline of 49.1%. The sold count was 91,000, with a QoQ decrease of 47.78%. Despite this decline, there were several top-selling products that contributed to the overall sales. For instance, the "PICK YOUR TEAM THE REAL AUTOGRAPH MEMORABILIA THE ONE AUTOGRAPHED HELMET" had a sold count of 3,857 and a GMV of $96,800 with a QoQ change of -0.89%. The "Pokémon KING OF THE HILL Booster Pack" also performed well with a sold count of 1,043 and a GMV of $118,300, showing a QoQ growth of 24.11%. The popularity of these products can be attributed to factors like brand recognition, rarity, and the appeal to collectors. The growth patterns suggest that certain collectibles with strong fan bases and unique features are still able to drive sales even in a market with an overall decline.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the collectibles market on TikTok during the specified week, we can analyze their strategies and impact. For example, "Calipokehouse" had a GMV of $103,700 with a QoQ decline of 55.44% and a sold count of 1,494. "Crippen Rippen" had a GMV of $101,200 with a QoQ decline of 53.13% and a sold count of 921. These stores likely rely on building a loyal customer base, showcasing their unique collectibles through engaging videos, and leveraging the power of TikTok's algorithm to reach potential buyers. They may also offer exclusive deals or limited-edition items to attract collectors. Their influence within the US market lies in their ability to curate a selection of collectibles that appeal to a specific target audience and create a sense of community among collectors.

Conclusion

Overall, the collectibles market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mixed picture. While there was an overall decline in GMV and sold count QoQ, there were still pockets of growth and success among certain products and stores. For cross-border merchants, it is recommended to focus on products with strong brand recognition and unique selling points. Leveraging TikTok's marketing channels such as creating engaging video content, collaborating with influencers, and participating in relevant trends can help increase visibility and drive sales. Looking ahead, the market is likely to continue evolving with changes in consumer preferences and emerging trends in the collectibles space. Merchants need to stay updated and adapt their strategies accordingly to succeed in this competitive market.