Introduction

The data presented here pertains to the best-selling home appliances on TikTok U.S. during the week of 01/26 - 02/01, 2025. The source of this data provides valuable insights into the preferences and purchasing behaviors of consumers in the U.S. market. Understanding this data is crucial for both consumers who want to make informed choices and for market players looking to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of home appliances. In terms of sales count, the numbers vary significantly. For instance, the "Rechargeable Fabric Shaver with 2 Replaceable Stainless Steel 6-Leaf Blades | Lint Remover with 3-Speed Settings & LED Display - Efficient Sweater and Lint Shaver for Clothes, Removing Fuzz, Lint Balls, Pills, and Hairballs" had a sold count of 4978, while the "USB Rechargeable Lint Eraser for Fall, Effective Fabric Shaver for Furniture Carpets, Small Carpet Cleaner, Handheld Electric Lint Removal Clothing Shaver, Portable Lint Remover for Sweaters, Blankets, Household Supplies" had a sold count of 1892. The GMV Gross Merchandise Volume also shows a wide spread, with some products like the "Redhut Pressurized Handheld Multi-Surface Natural Steam Cleaner with 12 pcs Accessories, Multi-Purpose Steamer for Home Use, Cleaning Floor, Kitchen" having a GMV of 20.38万 and others like the "USB Rechargeable Lint Eraser" having a much lower GMV of 1.05万. The growth rates GMV qoq also differ greatly, ranging from a high of 79.83% for the "Wearable Heating Electric Blanket 52”×72“, Soft Faux Fur & Cozy Sherpa Electric Heated Blanket with Foot Pockets and Sleeves, 7 Heat Levels & 4H Auto Off, Perfect Present for Winter, Thanksgiving, Christmas, New Year Gift" to a low of -50.13% for the "USB Rechargeable Lint Eraser".

Detailed Analysis

Rechargeable Fabric Shavers

The "Rechargeable Fabric Shaver with 2 Replaceable Stainless Steel 6-Leaf Blades | Lint Remover with 3-Speed Settings & LED Display - Efficient Sweater and Lint Shaver for Clothes, Removing Fuzz, Lint Balls, Pills, and Hairballs" had a decent sold count of 4978 and a GMV of 7.46万 with a 30.3% GMV qoq growth. On the other hand, the "Sissty Rechargeable Fabric Shaver With 2 Replaceable Stainless Stell 6-Leaf Blades， Lint Remover with 3-Speed and LED Display - lint shaver & Sweater shaver for Clothes Fuzz，lint ball，pills，bobbles and more" had a sold count of 3244, a GMV of 4.53万 and a -6.14% GMV qoq. The difference in performance could be due to various factors. The first shaver might have better marketing, a more recognized brand, or perhaps it offers some additional features that are more appealing to consumers. The decline in the second shaver's performance could be due to increased competition from similar products or a lack of innovation in its features compared to others in the market.

Steam Cleaners

The "Redhut Pressurized Handheld Multi-Surface Natural Steam Cleaner with 12 pcs Accessories, Multi-Purpose Steamer for Home Use, Cleaning Floor, Kitchen" had a sold count of 4716 and a GMV of 20.38万 with a 78.35% GMV qoq growth. The "Phueut Pressurized Handheld Multi-Surface Natural Steam Cleaner with 12 pcs Replacement Parts, Multi-Purpose Steamer for Home Use, Kitchen and Car" also had a significant performance with a sold count of 4463 and a GMV of 18.65万 and a 43.04% GMV qoq. The popularity of steam cleaners could be attributed to their versatility in cleaning various surfaces around the home. The high growth rates of these products might indicate an increasing awareness among consumers about the benefits of steam cleaning, such as its ability to sanitize without the use of harsh chemicals.

Electric Spin Scrubbers

The "Voweek Cordless Electric Spin Scrubber with 4 Replaceable Brush Heads for Home Cleaning" had a sold count of 3623 and a GMV of 9.05万 with a 43.71% GMV qoq. The "Dovety Electric Spin Scrubber, Cordless Shower Scrubber, Cleaning Brush, with 8 Replaceable Brush Heads and 3 Adjustable Extension Handle, 2 Adjustable Speeds for Bathroom, Kitchen, Tub, Tile, Floor, Toilet, Household Cleaning Supplies Kitchen Accessories" had a sold count of 1835 and a GMV of 5.93万 with a -32.27% GMV qoq. The difference in performance could be due to factors like the number of brush heads, adjustability features, and brand reputation. The Voweek scrubber might be more popular due to its simpler design and perhaps a more reliable brand image, while the Dovety scrubber's decline could be due to its more complex design that might be less user-friendly for some consumers.

Summary

Overall, the home appliances market on TikTok U.S. during the week of 01/26 - 02/01, 2025, shows a diverse range of performance among different products. Key factors influencing market performance include product features, brand reputation, marketing efforts, and consumer awareness of the benefits of different appliances. For industry practitioners, it is recommended to focus on improving product features, building a strong brand image, and effectively marketing the unique benefits of their products. This will help in attracting more consumers and achieving better sales and growth in this competitive market.