Introduction

The data presented here focuses on the Video & Music category of TikTok US for the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the consumer preferences and market trends within this specific segment. Understanding this data is crucial for both consumers who want to stay updated on popular products and for market players looking to strategize their offerings.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Video & Music category. The sold count varies significantly among the listed items. For instance, the "Autographed Beauty Killer 'Opaque Baby Blue' Vinyl" had a sold count of 524, while products like "Studio Ghibli 24 Movie Collection Special Edition Blu-Ray Special Edition" had only 9 sales. The GMV Gross Merchandise Volume also shows a wide spread, with the vinyl product reaching 1.31万, and others like "Enhypen Romance: Untold Weverse Version Album and Photocards" having a much lower GMV of 156.64. Growth trends, as indicated by the GMV qoq Quarter-on-Quarter Growth, are also diverse, with some products showing no growth like Taylor Swift - Reputation Limited Edition Double Picture Disc with 0% growth, while others had significant increases or decreases.

Detailed Analysis

Autographed Beauty Killer 'Opaque Baby Blue' Vinyl

This product had the highest sold count of 524 and a notable GMV of 1.31万. Its popularity could be attributed to several factors. It might be a highly sought-after collectible among fans of the artist or genre. The autographed aspect adds a unique value, making it more appealing to collectors. Additionally, the specific color and design of the vinyl, such as the 'Opaque Baby Blue', could have caught the eye of consumers, setting it apart from regular vinyl releases.

KPOP EXCHANGE K-pop Album BOY Group Standard Album cheap kpopalbums

With a sold count of 84 and a GMV of 2045.8, this K-pop album had a -2.62% GMV qoq. The decline in growth could potentially be due to increased competition in the K-pop album market. There are numerous K-pop releases regularly, and consumers might be diversifying their purchases. However, it still maintains a decent sales volume, indicating a consistent base of fans for this particular boy group's album.

Who's AUX Vol.1 - Music Discovery Card Game - Music Games & Music Gifts - Adult Games for Game Night - A Great Gift for Music Lovers

This unique music-themed card game had a sold count of 27 and a GMV of 674.73 with a -10% GMV qoq. Its relatively lower sales could be because it targets a more niche market of music lovers who are also interested in card games. The marketing and visibility of such a specialized product might not be as widespread as mainstream music products, leading to fewer sales. However, it still holds potential as a gift item for music enthusiasts during special occasions.

Summary

The Video & Music market on TikTok US for the week of 2025/01/26 - 2025/02/01 shows a dynamic landscape. Key factors influencing market performance include product uniqueness such as autographed items, competition within specific genres like K-pop, and target market niche. For industry practitioners, it would be advisable to focus on enhancing the uniqueness of their products, leveraging collectible aspects where possible. Additionally, for products targeting niche markets, more targeted marketing efforts should be made to increase visibility and reach the intended audience.