Introduction

The data presented here focuses on the Amber category within the TikTok US market for the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the performance of various Amber products, which is significant for both consumers looking for trendy Amber items and the market players aiming to understand the demand and trends better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of Amber products with varying sales figures and growth trends. The sold count varies from 0 to 14 within this week's top list. For instance, the "Explicit Amber Ring - Brass" had a sold count of 14, while the "Large Amber Pendant 925 Silver From Chiapas" had a sold count of 0. The GMV Gross Merchandise Volume also shows differences, with some products experiencing significant growth like the "Zirconia Constellation Flat Back Stud" with a 45.95% GMV qoq Quarter on Quarter growth in GMV, while others like the "Amber Flower Necklace - Perfect for Any Occasion" had an 80% decrease in GMV qoq.

Detailed Analysis

Explicit Amber Ring - Brass

This product had the highest sold count of 14 within the week. Its relatively high popularity could be due to its brass material, which might offer a more affordable option compared to some of the other Amber products that are combined with precious metals like silver. The design of the ring, being explicit in nature, might also attract a specific segment of consumers who are looking for unique and eye-catching jewelry pieces.

Zirconia Constellation Flat Back Stud

With a sold count of 3 and a significant 45.95% GMV qoq growth, this product seems to be on an upward trend. The combination of zirconia and the constellation design might be appealing to consumers who are into trendy and sparkly jewelry. The flat back stud style is also popular as it offers a comfortable and stylish option for wearing, especially for those who prefer a more understated yet fashionable look.

Amber Flower Necklace - Perfect for Any Occasion

Despite being marketed as perfect for any occasion, this necklace had a sold count of only 1 and an 80% decrease in GMV qoq. The reason for this decline could be due to various factors. Perhaps the design is not as trendy as some of the other options available, or the price point might not be competitive enough compared to similar products in the market. It could also be that the marketing efforts for this particular necklace have not been as effective as those for other Amber products.

Summary

Overall, the Amber market on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a mix of successful and struggling products. Key factors influencing the market performance include product design, material used, price point, and marketing efforts. For industry practitioners, it would be advisable to focus on creating trendy and unique designs, using materials that offer a good balance between quality and affordability, setting competitive price points, and ensuring effective marketing strategies to reach the target audience. By understanding these factors and adapting accordingly, they can increase their chances of success in this dynamic market.