Introduction

The data presented here is sourced from TikTok's analytics for the Lifestyle & Hobbies category in the US market during the week of 01/26 - 02/01, 2025. This data is crucial as it provides valuable insights into consumer preferences and market trends within this specific category. It helps both consumers to discover popular products and industry practitioners to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Lifestyle & Hobbies category. The sold count and GMV Gross Merchandise Volume vary significantly among the top-selling items. For instance, the product "Forgotten Home Apothecary : 250 Powerful Remedies at Your Fingertips | Lost Herbal Remedies | Holistic Wellness" had a sold count of 24,800 with a GMV of $806,300. On the other hand, products like "The Impatient Beginner’s Guide to Sewing - Sewing for Beginners BACK IN STOCK 1/23/25" had a much lower sold count of 113 and a GMV of $1,647. The growth trends also differ, with some products showing positive growth like "No Grid Survival Projects | SHTF Prepping, Off-grid Living & Homesteading Information | Survive a World without Electricity | 288 Pages Soft Cover" with a GMV qoq Quarter on Quarter growth rate of GMV of 36.41%, while others like "Sustain Me - The Comprehensive Natural Remedies Books Guide" had a significant decline with a GMV qoq of -52.2%.

Detailed Analysis

Survival and Wellness Guides

Products related to survival and holistic wellness seem to be quite popular. The "Forgotten Home Apothecary" book, which offers herbal remedies and holistic wellness information, had a relatively high sold count and GMV. This could be due to the increasing interest in natural and alternative health solutions among consumers. Similarly, "A Navy Seal's Bug-In Guide | The Ultimate Guide To Survive a Crisis | SHTF Prepping, Food Stockpile & Preservation, Home Security & Self-Defense" also had a good sales performance with a sold count of 7,267 and a GMV of $236,600. The high growth rate of 94.47% for this product might indicate a growing concern among consumers about being prepared for various crises.

Outdoor and Foraging Guides

The "The Forager's Guide to Wild Foods | High-Quality Images & Maps for Plant Identification | Guidelines, Recipes, Full Page Photos, Medicinal Uses" is another interesting product in the list. Although its sold count was relatively low at 796, it still managed to generate a GMV of $25,000 with a growth rate of 18.32%. This shows that there is a niche market for outdoor and foraging enthusiasts who are interested in learning about wild foods and their uses.

Bookish and Hobby-related Items

Products like "Blind Date with a Book - Bookish Gifts with Pen, Bookmark, Stickers and More lover" and "The Impatient Beginner’s Guide to Sewing - Sewing for Beginners BACK IN STOCK 1/23/25" target specific hobbyist groups. However, their sales performance was not as strong as some of the other categories. The "Blind Date with a Book" had a sold count of 553 and a GMV of $16,400 with a negative growth rate of -23.82%. The sewing guide also had a relatively low sold count and a negative growth rate of -5.83%. This could be due to a more limited target audience compared to the broader appeal of survival and wellness guides.

Summary

Overall, the Lifestyle & Hobbies market on TikTok US during the week of 01/26 - 02/01, 2025, shows that products related to survival, holistic wellness, and outdoor activities have a significant presence. Key factors influencing market performance include consumer concerns about health and preparedness, as well as the growing interest in outdoor and nature-related activities. For industry practitioners, it would be advisable to focus on these popular trends, perhaps by offering more comprehensive and unique products in these areas. Additionally, marketing efforts could be targeted towards the specific audiences interested in these types of products to further boost sales.