Introduction

The data presented here focuses on the best-selling Economics & Management products on TikTok US during the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into consumer preferences and market trends within this specific category. Understanding this data is crucial for both consumers looking for popular products and market practitioners aiming to stay ahead in this competitive field.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Economics & Management category. The sold count varies significantly among the listed products. For instance, "I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works Second Edition -- Ramit Sethi - Paperback" had a sold count of 954, while "How to Invest $50-$5,000 10e: The Small Investor's Step-by-Step Plan for Low-Risk Investing in Today's Economy by Nancy Dunnan [Paperback Book]" had a much lower sold count of 24. The GMV Gross Merchandise Volume also shows a wide range, from $1.33 million for the top-selling product to $323.76 for the latter. Growth trends, as indicated by the GMV qoq Quarter on Quarter Growth of GMV, are equally diverse, with some products showing significant growth like "I Will Teach You to Be Rich" with a 12.11% increase, while others like "Low Income Savings Challenge Book: Simple Money Savings Challenges Tracker for Women, Easy Way to Save Money Paperback simple money Low Income" had a substantial decline of -65.5%.

Detailed Analysis

"I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works Second Edition -- Ramit Sethi - Paperback"

This product had an impressive sold count of 954 and a GMV of $1.33 million with a 12.11% GMV qoq growth. Its popularity could be attributed to its comprehensive program that offers a step-by-step guide to achieving financial success. The title itself is catchy and promises practical results within a relatively short period, which likely吸引s consumers who are eager to improve their financial situation quickly.

"Ugly’s Electrical References, 2023 Edition 7th Edition chicken coop"

With a sold count of 220 and a GMV of $3,520, this product had a -0.95% GMV qoq growth. The somewhat unusual name might make it stand out, but perhaps its content is more niche, focusing on specific electrical references. It could be that it caters to a particular segment of the market, such as those involved in electrical work or related fields, which limits its broader appeal compared to some of the other best-selling products.

"Investing 101 - From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio"

This product had a sold count of 207 and a GMV of $3,514.86 with a significant -62.84% GMV qoq decline. The decline could be due to increased competition in the market for basic investing primers. There might be newer or more updated versions of similar products available that are吸引ing consumers away. Additionally, the content might not be as engaging or practical as some of the other offerings in the same category.

Summary

Overall, the Economics & Management market on TikTok US during this week shows a dynamic landscape. Key factors influencing market performance include the practicality and appeal of the product content, the competitiveness of the market segment, and the ability to stand out with a catchy title or unique selling proposition. For industry practitioners, it is recommended to focus on creating content that is both informative and engaging, keeping up with market trends and competitors, and continuously refining the product offering to meet consumer demands. This will help in maintaining or improving sales and market share in this highly competitive category.