Introduction

The data presented here focuses on the collectible coins & money category on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The source of this data is from relevant market analytics on TikTok. Understanding this data is crucial for both consumers who are interested in collecting these items and for the market players looking to gauge the popularity and performance of different products in this niche.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of collectible coins & money products. In terms of sales count, there is a significant variation. For instance, the "Inner Peace Coin with Complimentary Coin Stand - Plated Brass - Made in USA" had a sold count of 2, while many other products had a sold count of 0 or 1. The GMV Gross Merchandise Volume also shows different trends. The Inner Peace Coin had a GMV of 19.98 with a remarkable 66.78% GMV qoq Quarter on Quarter growth rate, in this case week on week, while the "NEW! Clover Two-Sided, 3D Challenge Coin" had a GMV of 13.45 with a -10.03% GMV qoq.

Detailed Analysis

Let's take a closer look at some of the top-selling products. The "Inner Peace Coin with Complimentary Coin Stand - Plated Brass - Made in USA" seems to have struck a chord with consumers. Its relatively high sold count and significant GMV qoq growth could be attributed to several factors. Perhaps its unique design with a complimentary coin stand and the "Made in USA" label gives it an edge in terms of perceived quality and collectability. On the other hand, the "NEW! Clover Two-Sided, 3D Challenge Coin" despite having a decent GMV initially, faced a decline in GMV qoq. This could be due to factors like increased competition from other similar products or a possible saturation in the market for this type of challenge coin.

The "Geomantic Visions Set of 20 Coins" had a sold count of 1 and a GMV of 65 with 0% GMV qoq. This could imply that it has a steady but not rapidly growing demand. It might be appealing to a specific niche of collectors who are interested in geomantic-themed collectibles, but perhaps not as mainstream as some of the other products.

Summary

Overall, the collectible coins & money industry on TikTok U.S. during this week shows a mix of growth and challenges. Key factors influencing market performance include product design, perceived quality, and competition. For industry practitioners, it would be advisable to focus on creating unique and high-quality products like the Inner Peace Coin to attract consumers. Additionally, keeping an eye on market trends and competition to adjust marketing and product strategies accordingly is crucial. Understanding the preferences of the target audience, whether it's those interested in themed collectibles like geomantic visions or more general collectible coins, can help in tailoring the product offerings and marketing efforts to maximize sales and growth in this competitive market.