Introduction

The data presented here is sourced from the TikTok US market for the week of 2025/01/26 - 2025/02/01, focusing on the DIY category. This data is crucial as it provides insights into consumer preferences and market trends within the DIY segment on TikTok US, which can be valuable for both consumers looking for popular DIY items and businesses aiming to understand the market better.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of DIY products that have been best-sellers during the week of 2025/01/26 - 2025/02/01. The sold count varies significantly among the products, with some having high numbers like the Luna Bean Hand Casting Kit with 2945 units sold, while others have relatively lower numbers such as the White Privilege Card Sticker with 363 units sold. The GMV Gross Merchandise Volume also shows a wide range, from $8376.07 for TODAY'S Glass Bead Mixes for Jewelry Making to $1.89 million for Anywise Air DIY Clay. Additionally, the GMV qoq Gross Merchandise Volume quarter-on-quarter percentages vary greatly, indicating different growth trends for each product.

Detailed Analysis

Luna Bean Hand Casting Kit

The Luna Bean Hand Casting Kit was a top performer with 2945 units sold and a GMV of $130,400. The high sales could be attributed to its positioning as a Valentine's Day gift option for various relationships like couples, wives, husbands, and even for occasions like anniversaries and bridal showers. The emotional appeal of creating a lasting memory through a hand casting kit during a special occasion likely drove its popularity.

Educational Cute Cartoon Magic Water Drawing Mat

This product sold 1022 units with a GMV of $14,700. Its appeal as an ideal birthday and Valentine's Day gift, along with being an educational and fun DIY activity for kids, might have contributed to its sales. The large absorbent watercolor painting mats with accessories kit offer a unique and engaging experience for children, making it a popular choice among parents looking for a creative gift.

Petty Era "I told you so" Sticker

The Petty Era "I told you so" Sticker had 982 units sold and a GMV of $9820. The novelty factor of these stickers, perhaps used for personal expression or as a fun addition to personal items, could be the reason behind its sales. With 24 pieces in a pack, it offers a good value for those who want to use them in multiple ways.

Hot Selling Vintage Style Magic Library Design Wooden Diy Book Stand Model

This DIY book stand model sold 576 units and had a GMV of $9400.32. Its unique design with a light effect, along with its positioning as a handmade gift for birthdays and Valentine's Day, likely attracted customers. It offers a combination of functionality as a book stand and the charm of a DIY project, making it a desirable item for those who appreciate both.

TODAY'S Glass Bead Mixes for Jewelry Making

The TODAY'S Glass Bead Mixes for Jewelry Making sold 493 units with a GMV of $8376.07. The fact that the beads were mixed during live sessions might have added an element of excitement and authenticity for jewelry-making enthusiasts. This could have led to its relatively good sales performance within the DIY jewelry-making segment.

Colored 15 Pack 16MM Beads for Crafting

With 463 units sold and a GMV of $1412.15, these colored beads are perfect for various crafting projects like pens and keychain bars. Their bright colors and versatility for jewelry and charms make them an attractive option for DIY crafters. The relatively lower GMV compared to some other products might be due to their smaller size or the fact that they are part of a more niche crafting application.

DIY 【8mm 】50pcs glass beads Natural semi-finished porcelain beads for bracelet necklace making

This product had 400 units sold and a GMV of $800. The natural semi-finished porcelain beads are specifically designed for bracelet and necklace making, appealing to those interested in DIY jewelry. However, the lower sales and GMV could be because of the more specific nature of the product, targeting only a particular type of jewelry-making project.

White Privilege Card Sticker

The White Privilege Card Sticker sold 363 units with a GMV of $2145.33. Despite its novelty design for credit card decoration, collectors, or gag gifts, it had a negative GMV qoq of -63.3%. This could indicate that its popularity might be waning or that there was some external factor affecting its sales during this period, such as competition from other novelty items or a change in consumer sentiment towards such products.

Daily Clearance Specials glass Beads resin beads acrylic beads not fit pens

These beads sold 358 units with a GMV of $675.34. The clearance specials aspect might have attracted some customers looking for a bargain. However, the description indicating that they do not fit pens could have limited their appeal to a certain extent, as it might have excluded some potential crafting applications.

Anywise Air DIY Clay

Anywise Air DIY Clay was a standout with 343 units sold and a GMV of $189,000. The fact that it comes in 12 boxes, is soft and ultra-light, safe and non-toxic, along with the availability of accessories and tutorials, makes it an appealing option for both novice and experienced DIY crafters. The high GMV qoq of 411.98% indicates significant growth in sales compared to the previous period, suggesting that it is gaining popularity in the market.

Summary

Overall, the DIY market on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a vibrant and diverse landscape. Key factors influencing the market performance include the emotional appeal of products for special occasions like Valentine's Day and birthdays, the novelty factor of certain items, and the functionality and versatility of DIY materials. For industry practitioners, it is recommended to focus on creating products with strong emotional connections for special events, leveraging the novelty of unique designs, and ensuring the quality and ease of use of DIY materials. Additionally, understanding the specific needs and preferences of different DIY segments such as jewelry-making, crafting, etc. can help in tailoring products and marketing strategies to better target the market.