Introduction

The data presented here focuses on the Non-natural Crystal category within the TikTok U.S. market. The source of this data is from the week of 2025/01/26 - 2025/02/01. This data is of significant importance as it provides insights into consumer preferences and market trends regarding non-natural crystal products, which can be extremely valuable for both consumers looking for trendy accessories and businesses aiming to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of non-natural crystal products in terms of sales and price ranges. The sold count varies from as low as 128 to as high as 588 within this week's data. The GMV Gross Merchandise Volume also shows significant variation, with some products having a GMV as low as 101.12 while others reaching up to 7067.76. Additionally, the GMV qoq Gross Merchandise Volume quarter-on-quarter percentages range from significant drops like -73.21% to substantial increases such as 1298.4%.

Detailed Analysis

【Mix Bracelet】 Crystal Bracelet

This product had a sold count of 588 and a GMV of 7067.76. However, it experienced a significant GMV qoq decline of -73.21%. One possible reason for this could be increased competition in the crystal bracelet market during this period, or perhaps a change in consumer preferences towards other types of crystal accessories.

[Direct Buy] 1 Count Adjustable Crystal Ring

With a sold count of 226, it managed to achieve a GMV of 1132.7 and an astonishing GMV qoq increase of 1298.4%. The unique selling point of this ring might be its adjustable feature and the variety of materials used such as Amethyst, Rose Quartz, Fluorite, etc. This could have attracted consumers who were looking for a customizable and diverse crystal accessory.

Crescent Cast $45 Crystal Bundles

It had a sold count of 204 and a GMV of 7504.5. Despite this, it faced a GMV qoq decline of -45.42%. The relatively high price point of $45 might have been a factor contributing to the decline, as consumers might have been more inclined towards more affordable crystal options during this week.

Summary

Overall, the non-natural crystal industry on TikTok U.S. during this week showed a mix of growth and decline among different products. Key factors influencing market performance include product features such as adjustability and variety of materials, price points, and changing consumer preferences. For industry practitioners, it would be advisable to closely monitor these factors. For example, offering unique and customizable products like the adjustable crystal ring can lead to significant growth. At the same time, being aware of price sensitivity and adjusting prices accordingly can also help maintain a stable market position. Additionally, keeping up with the latest consumer trends and preferences is crucial to stay competitive in this dynamic market.