Introduction

The data presented here is sourced from TikTok's analytics for the US Entertainment market during the week of 01/26 - 02/01, 2025. This data is crucial as it provides a snapshot of what's popular among consumers in the Entertainment category on TikTok in the US. It helps both consumers to stay updated on trending products and industry practitioners to understand market dynamics.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Entertainment category on TikTok US. The sold count varies significantly, from as high as 1471 for the "Spiritual Warfare Prayers Book Powerful Modern Edition" to as low as 209 for the "Thin Blue Line sticker 'Code 4'". In terms of GMV Gross Merchandise Volume, the values also differ widely, with the "The Amish Ways - Survival Secrets That Will Forever Change Your Life | Survival Skills & Projects of Independence" having a GMV of 3.36万, while the "On Tyranny: Twenty Lessons from the Twentieth Century -- Timothy Snyder - Paperback" has a much lower GMV of 4818. The growth trends, measured by GMV qoq Quarter over Quarter growth of GMV, are also quite diverse, ranging from a significant increase of 90.53% for the “BUILD A BOX” OF ARTICULATING FIGURINES, BONUS MONEY IN EVERY BOX! BOXES START AT $20 LIVE BUILD ONLY Box #'s are for shipping purposes only to a sharp decline of -66.56% for the "On Tyranny: Twenty Lessons from the Twentieth Century -- Timothy Snyder - Paperback".

Detailed Analysis

Spiritual Warfare Prayers Book Powerful Modern Edition

This book had a sold count of 1471 and a GMV of 1.14万 with a remarkable GMV qoq growth of 62.08%. The high sales could be attributed to its appeal within the spiritual and religious segment of the Entertainment market. It might be that TikTok users in the US are increasingly interested in such content, perhaps for personal spiritual growth or as a form of inspiration.

The Amish Ways - Survival Secrets That Will Forever Change Your Life | Survival Skills & Projects of Independence

With a sold count of 1085 and a GMV of 3.36万, this product had a GMV qoq decline of -14.64%. Despite the decline, it still had a significant presence in the market. The content related to survival skills and Amish ways might have a niche but dedicated following. The decline could be due to various factors such as increased competition from other similar products or a shift in consumer preferences towards more contemporary or trending topics within the Entertainment category.

Intermediate Reading Fluency Stories for 2nd - 4th Grade - Educational Books for Children

This educational book for children had a sold count of 704 and a GMV of 1.44万 with a slight GMV qoq growth of 0.39%. The relatively stable growth could indicate a consistent demand for educational reading materials for this age group. Parents or educators on TikTok might be promoting or purchasing these books for the children in their care, ensuring a steady market for such products.

On Tyranny: Twenty Lessons from the Twentieth Century -- Timothy Snyder - Paperback

The sold count of this paperback was 438 with a GMV of 4818 and a significant GMV qoq decline of -66.56%. The sharp decline could be due to several reasons. It might be that the topic, while relevant, has become less popular over time or that there has been a lack of effective marketing on TikTok to keep the interest of the users alive. Additionally, competing products with more engaging or contemporary themes could have drawn the attention of the consumers away.

Forgotten Natural Remedies: The Forgotten Family Pharmacist: 250Ways to Restore Natural PlantMedicines -Comic Book Album

This comic book album had a sold count of 406 and a GMV of 6853.28 with a GMV qoq growth of 0%. The stable growth could imply that it has a steady customer base who are interested in natural remedies and the unique format of a comic book to present such information. It might not be experiencing rapid growth but is maintaining its position in the market.

The Action Bible – Discover God’s Story of Redemption with Dynamic Illustrations by Sergio Cariello

With a sold count of 321 and a GMV of 4166.58 and a GMV qoq decline of -33.81%, this product is facing some challenges in the market. The decline could be due to factors like competition from other religious or spiritual content on TikTok, or perhaps the illustrations or presentation style is not as appealing to the current crop of TikTok users as it could be.

“BUILD A BOX” OF ARTICULATING FIGURINES, BONUS MONEY IN EVERY BOX! BOXES START AT $20 LIVE BUILD ONLY Box #'s are for shipping purposes only

This unique product had a sold count of 289 and a GMV of 1.2万 with an impressive GMV qoq growth of 90.53%. The high growth could be attributed to its novelty factor. The idea of building a box of articulating figurines and the added incentive of bonus money in each box seems to have caught the attention of TikTok users in the US, leading to increased sales.

Contravasee Chronicles Vol 1. Coloring Book - Engaging Coloring Experience with Colorful Designs

The coloring book had a sold count of 263 and a GMV of 4991.74 with a GMV qoq growth of 0%. It has a stable market presence, likely due to its appeal to those who enjoy coloring activities. The colorful designs and engaging experience it offers might be attracting a consistent customer base on TikTok.

Aprender Inglés Para Adultos Principiantes: 7 Libros En 1: ¡Habla Inglés En 30 Días! Spanish Edition

This Spanish edition language learning product had a sold count of 228 and a GMV of 9440.54 with a significant GMV qoq growth of 89.06%. The high growth could be due to the increasing demand for language learning resources on TikTok, especially for those looking to learn English as a second language. The promise of being able to speak English in 30 days might also be a major draw for potential customers.

Thin Blue Line sticker "Code 4"

The Thin Blue Line sticker had a sold count of 209 and a GMV of 2886.11 with a GMV qoq decline of -63.55%. The decline could be due to various factors such as changing trends in the types of stickers that are popular on TikTok, or perhaps a decrease in the overall interest in this particular design or theme within the Entertainment category.

Summary

The Entertainment market on TikTok US for the week of 01/26 - 02/01, 2025, shows a diverse range of products with varying sales and growth trends. Key factors influencing market performance include the appeal of the product's content, competition from other similar products, marketing efforts on TikTok, and changing consumer preferences. For industry practitioners, it is recommended to closely monitor these trends, focus on product innovation to stand out from the competition, and effectively market their products on TikTok to reach a wider audience and drive sales.