Introduction

The data presented here focuses on the car washing & maintenance category on TikTok U.S. for the week of 2025/01/26 - 2025/02/01. The source of this data is not specified further than being related to TikTok's market analytics. This data is significant as it provides insights into what products are popular among consumers in the U.S. market when it comes to taking care of their vehicles. It helps both consumers to make informed choices and industry practitioners to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of car washing and maintenance products. In terms of sales count, we see a variation from as high as 2490 for the Windshield Cleaner Tool to as low as 660 for the Car Window Glass Cleaning Brush. The GMV Gross Merchandise Volume also varies significantly, with the MAD ACID - Heavy Duty Wheel, Rust, And Water Spot Cleaner having a GMV of 11.78万, while the Doeyvose Car Headlight Refurbish Agent has a much lower GMV of 5121.21. Additionally, the GMV qoq Quarter on Quarter growth rate of GMV shows both positive and negative trends, with some products like the Legendary Interior Cleaner showing a 17.47% growth, while others like the BLACKLINE® TWISTED-LOOP DRYING TOWEL showing a -28.41% decline.

Detailed Analysis

Windshield Cleaner Tool

The Windshield Cleaner Tool, with a sold count of 2490 and a GMV of 1.2万, had a GMV qoq decline of -28.28%. This could potentially be due to increased competition in the market or a change in consumer preferences. Maybe consumers are now looking for more advanced or specialized windshield cleaning tools, or perhaps there have been new product launches that are stealing its market share.

MAD ACID - Heavy Duty Wheel, Rust, And Water Spot Cleaner

This product had a sold count of 1933 and a GMV of 11.78万 with a GMV qoq decline of -15.53%. The relatively high GMV could be attributed to its heavy-duty nature, which might be appealing to car owners who need to deal with tough wheel and rust issues. However, the decline in GMV qoq could be due to factors such as price sensitivity among consumers or the availability of alternative products that offer similar benefits at a lower cost.

BLACKLINE® 8oz Car Air Freshener

With a sold count of 1172 and a GMV of 1.43万, and a GMV qoq decline of -14.75%, the BLACKLINE® Car Air Freshener seems to be facing some challenges. The decline could be because of changing consumer preferences in terms of scents or the emergence of new air freshener products that offer longer-lasting fragrances or better value for money.

Summary

Overall, the car washing & maintenance industry on TikTok U.S. for the week of 2025/01/26 - 2025/02/01 shows a mix of trends. Pricing, consumer demand, and competition are key factors influencing the market performance of these products. For industry practitioners, it would be advisable to focus on product innovation to meet changing consumer needs, offer competitive pricing, and closely monitor market trends to stay ahead. For example, those selling windshield cleaning tools might consider adding new features or improving the quality to regain market share, while those in the air freshener business could explore new scents or longer-lasting formulations.