Introduction

The data presented here focuses on the best-selling car interior accessories on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The source of this data is Gloda, which provides valuable insights into the market performance of these products. Understanding this data is crucial for both consumers, who can make informed purchasing decisions, and the market players, who can strategize their marketing and production efforts accordingly.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of car interior accessories in terms of sales, growth trends, and price ranges. We can see a variety of products, from air fresheners to phone holders and storage accessories, all vying for the top spots in the best-selling list.

Detailed Analysis

Scented Car Air Freshener - Long Lasting Car Diffuser

This product had a sold count of 12,000 and a GMV Gross Merchandise Volume of $56,000 with a significant GMV qoq Quarter on Quarter growth rate of 47.77%. Its popularity could be attributed to its long-lasting feature, which is highly desirable for car owners looking to keep their vehicles smelling fresh for an extended period. The pleasant scent and effective diffusion likely contribute to its high sales.

360 Degree Rotation Dashboard Car Phone Holder

With a sold count of 11,700 and a GMV of $151,700, this phone holder had a GMV qoq decline of -40.09%. Despite the decline, it still managed to be one of the top-selling products. Its multifunctional design with one-hand operation and suitability for 4 - 7 inch phones makes it a convenient accessory for drivers. However, the decline in GMV qoq could be due to increased competition from other similar phone holders in the market.

Car Seat Side Filler, PU Leather Car Seat Side Storage Strip

This product had a sold count of 7,147 and a GMV of $28,300 with a GMV qoq decline of -31.13%. It offers practical storage solutions for car interiors, allowing users to keep their phone, keys, and tickets organized. The decline in sales might be because of changing consumer preferences or the availability of alternative storage options in the market.

Car Registration & Insurance Card Holder

Having a sold count of 5,881 and a GMV of $26,300 with a GMV qoq growth of 12.19%, this card holder is not only a practical accessory for keeping important documents but also makes for a good gift option, as indicated by its mention as a spring gift and for Pokemon Cards Holder, Birthday Gifts. Its versatility in usage and gifting potential could be the reasons behind its growth in sales.

Carpet Freshener/Upholstery Deodorizer

With a sold count of 3,746 and a GMV of $27,300 and a GMV qoq decline of -21.76%, this deodorizer helps in keeping the car's interior smelling clean. The decline in sales might be due to competition from other freshening products or a change in consumer preferences regarding the type of deodorizer they prefer.

Smart Car Air Freshener with Three Adjustable Concentration Scent Levels

This air freshener had a sold count of 2,837 and a GMV of $28,300 with an impressive GMV qoq growth of 120.69%. Its unique feature of having adjustable scent levels gives consumers more control over the intensity of the fragrance in their cars, which could be the main reason for its significant growth in sales.

Car Seat Back Storage Hook

With a sold count of 2,694 and a GMV of $6,573.36 and a GMV qoq decline of -29.18%, this hook provides additional storage space in the car. The decline in sales could be due to its limited functionality compared to other storage accessories or a lack of awareness among consumers about its benefits.

New 1080° Multi-function Sun Visor Universal 360 Degree Rotating Phone Holder

This phone holder had a sold count of 2,665 and a GMV of $32,000 with a GMV qoq decline of -5.5%. Its multi-functionality and adjustable features make it a useful accessory for cars. The decline in sales might be because of the presence of other similar but perhaps more competitively priced phone holders in the market.

1800° Swivel Car Phone Holder

With a sold count of 1,718 and a GMV of $11,600 with a GMV qoq growth of 151.91%. This upgraded phone holder with its advanced features like 1800° swivel and 360°*N stepless adjustment offers enhanced usability for drivers. The significant growth in sales could be due to its improved functionality compared to previous versions or competitors.

360 Degree Car Phone Holder Rearview Mirror

Having a sold count of 1,700 and a GMV of $20,400 with a GMV qoq growth of 13.56%. This phone holder's multifunctional design and its ability to be 360° rotatable and retractable make it a popular choice among car owners. The growth in sales could be attributed to its convenience and practicality.

Summary

Overall, the car interior accessories market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a mix of growth and decline trends. Key factors influencing market performance include product features such as functionality, convenience, and uniqueness, as well as consumer preferences and competition. For industry practitioners, it is recommended to focus on enhancing product features, understanding consumer needs better, and differentiating their products from competitors to achieve better sales and market share.