Introduction

The data presented here focuses on the best-selling products in the Humanities & Social Sciences category on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The source of this data is Gloda, which provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding this data is crucial for both consumers who are interested in these products and for market players looking to capitalize on the trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Humanities & Social Sciences category. The sold count varies significantly among the products, with some having high numbers like "The Constitution of the United States of America: The Declaration of Independence, The Bill of Rights handy size Book" which sold 3652 copies, while others like "Collection of Powerful Spiritual Warfare Prayers" had a relatively lower sold count of 403. The GMV Gross Merchandise Volume also shows a wide range, from 3.21万 for the top-selling book to 3131.31 for the aforementioned spiritual warfare prayers collection. In terms of growth trends, the GMV qoq Quarter over Quarter growth rate of GMV varies greatly as well, with some products experiencing significant growth like "The Constitution of the United States of America: The Declaration of Independence, The Bill of Rights handy size Book" with a 1996.38% growth, while others had negative growth such as "You Deserve This Sh!t: Get Unstuck, Find Your Path, and Become the Best Version of Yourself" with a -41.72% growth.

Detailed Analysis

"The Constitution of the United States of America: The Declaration of Independence, The Bill of Rights handy size Book"

This product had an outstanding performance with a sold count of 3652 and a GMV of 3.21万. The extremely high GMV qoq growth of 1996.38% indicates that it has gained significant popularity during this week. It could be due to various factors such as increased interest in American history and the significance of these foundational documents. Perhaps there were marketing campaigns on TikTok that highlighted the importance and uniqueness of this handy-sized version of the book, making it more accessible and appealing to a wider audience.

"Inspirational Bible Verses: Strength and Hope for Every Emotion and Situation"

With a sold count of 2649 and a GMV of 2.77万, this product also performed well. The GMV qoq growth of 89.59% shows a steady increase in its popularity. The appeal of this book likely lies in its ability to provide emotional support and inspiration to readers. It could be that TikTok users are increasingly seeking such content during this period, and the marketing and promotion of this book on the platform have been effective in reaching the target audience.

"Don't Believe Everything You Think: Why Your Thinking Is The Beginning & End Of Suffering"

This product had a sold count of 1715 and a GMV of 2.23万. The GMV qoq growth of 17.73% indicates a moderate growth. The topic of this book, which delves into the nature of thinking and suffering, might have attracted a particular segment of TikTok users who are interested in self-reflection and personal growth. The marketing efforts on TikTok could have targeted this specific audience, leading to its decent sales performance.

Summary

Overall, the Humanities & Social Sciences market on TikTok U.S. during this week shows a vibrant and diverse landscape. Key factors influencing the market performance include the relevance and appeal of the product topics to the TikTok user base, the effectiveness of marketing and promotion on the platform, and the ability to tap into the current trends and interests of consumers. For industry practitioners, it is recommended to closely monitor the trends on TikTok, understand the needs and interests of the target audience, and develop targeted marketing strategies. This could involve creating engaging content related to the products, collaborating with popular TikTok influencers, and leveraging the platform's features to increase product visibility and drive sales.