Introduction

The data presented here focuses on the best-selling products in the Education & Schooling category on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into what educational products are capturing the attention of consumers in the U.S. market through the popular platform of TikTok. Understanding these trends is crucial for both consumers looking for quality educational resources and for industry practitioners aiming to stay ahead in this competitive market.

Analysis and Conclusions

Data Overview

The sales figures and growth trends of the best-selling education products on TikTok U.S. during the specified week show a diverse range. The sold count varies significantly from product to product. For instance, the "Reading fluency stories for kindergarten - first grade beginning reader stories activity book, Child learning, reading comprehension" had a sold count of 593, while products like "Book Reservations find your name on the listing" had a sold count of only 39. The GMV Gross Merchandise Volume also spans a wide range, with some products like "The Family Nurse Practitioner Board Prep Study Guide | 2025 Edition | Spiral Bound | ANCC, AANP Comprehensive Visual Education Guide" reaching 1.17万, and others like "4000 Palabras Mas Usadas En Ingles Spanish and English Edition" having a much lower GMV of 214.57. The growth rates, measured by GMV qoq Quarter-on-Quarter Growth of GMV, also differ greatly, with some products showing significant growth like the "U.S. Civics Test Flash Cards for American Dream Preparation 2025 with All 100 USCIS Illustrated Questions and Answers for American Citizhenship Exam" with a 189.33% growth, while others like "Omnibus four book series + 5 art prints + bookmark + stickers" had a -60.56% decline.

Detailed Analysis

Reading Fluency Stories

The "Reading fluency stories for kindergarten - first grade beginning reader stories activity book, Child learning, reading comprehension" had a relatively high sold count of 593 and a GMV of 1.26万. This could be attributed to the high demand for early childhood education resources, especially those focused on reading skills development. Parents and educators are likely to be interested in such products to help young children build a strong foundation in reading.

Spanish in 60 Days Workbook

The "Spanish in 60 Days: The Language Learning Workbook With Common Slang Words & Phrases, Conversation Starters, & Grammar Rules to Live By!" sold 449 copies with a GMV of 9325.73 and a 16.62% growth. The popularity of this workbook might be due to the increasing interest in learning Spanish in the U.S., whether for personal development, travel, or other reasons. The inclusion of common slang words and conversation starters makes it more appealing and practical for learners.

U.S. Civics Test Flash Cards

The "U.S. Civics Test Flash Cards for American Dream Preparation 2025 with All 100 USCIS Illustrated Questions and Answers for American Citizhenship Exam" had a sold count of 242 but showed an impressive 189.33% growth in GMV. This could be because of the importance of passing the U.S. citizenship exam and the convenience of using flash cards for quick and easy study. As more people aim to become U.S. citizens, the demand for such study aids is likely to increase.

The Family Nurse Practitioner Board Prep Guide

The "The Family Nurse Practitioner Board Prep Study Guide | 2025 Edition | Spiral Bound | ANCC, AANP Comprehensive Visual Education Guide" had a sold count of 117 but a remarkable 431.82% growth in GMV. This indicates a strong demand among those preparing for the family nurse practitioner board exam. The comprehensive nature of the guide, covering all the necessary aspects for the exam, likely contributes to its popularity.

Summary

Overall, the Education & Schooling market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a dynamic landscape. Key factors influencing the market performance include the relevance of the educational content to current needs such as citizenship exams, language learning, and professional certifications, the effectiveness of the product in delivering the educational value e.g., comprehensive guides, engaging activity books, and the marketing and visibility of the products on TikTok. For industry practitioners, it is recommended to focus on creating high-quality educational products that address specific needs in the market, to effectively market their products on TikTok to reach a wider audience, and to continuously monitor and adapt to the changing trends in consumer demand.