Introduction

The data presented here focuses on the best-selling medical supplies on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The source of this data is not specified in the given information, but it provides valuable insights into the preferences and purchasing behaviors of consumers in the U.S. medical supplies market on TikTok. Understanding these trends is crucial for both consumers looking for popular and reliable products and for industry practitioners aiming to optimize their marketing and sales strategies.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of medical supplies in terms of sales and growth trends. The sold count and GMV Gross Merchandise Volume figures vary significantly across different products. For example, the Smart Scale with Bluetooth for Body Weight and Fat Percentage had a sold count of 2405 with a GMV of 3.67万, while the 7-compartment Pill Box had a much lower sold count of 441 and a GMV of 171.99. Growth trends also differ, with some products showing significant increases like the Toe Separators for Functional Fitness Athletes with a GMV qoq Quarter-on-Quarter Growth of 800.55%, while others like the AUVON Portable Pill Organizer for Travel experienced a decline of 64.3%.

Detailed Analysis

Smart Scales

Several smart scales are among the best-selling products. The RENPHO Elis 1 Smart Body Scale had a sold count of 1525 and a relatively stable GMV with a slight decrease of 0.07%. The OVUTEK Smart Scale showed a significant growth in GMV with a 58.41% increase. These smart scales likely appeal to consumers who are health-conscious and want to monitor their body composition accurately. The features such as Bluetooth connectivity and app sync, which allow for easy tracking of weight, BMI, and body fat, contribute to their popularity. However, competition among different smart scale brands is evident, as seen from the varying sales and growth figures.

Pill Organizers

Pill organizers also have a presence in the best-selling list. The Travel Pill Organizer Box with 146 Labels had a sold count of 682. It offers convenience for travelers to manage their daily and weekly vitamin supplements and medications. The AUVON Portable Pill Organizer, on the other hand, had a lower sold count of 597 and a significant decline in GMV. This could be due to factors such as its design, functionality, or competition from other similar products. The 7-compartment Pill Box, being a more basic and perhaps less feature-rich option, had a relatively low sold count and GMV, indicating that consumers may prefer more advanced pill organizers with additional features like labeling and larger compartments.

First Aid Kits and Other Supplies

The Outdoor First Aid Kit had a sold count of 1211. It is designed for outdoor activities such as hunting, hiking, and camping, making it a useful product for those who engage in such pursuits. The GMV decline of 19.64% could be related to factors like seasonality if the week in question was not a peak season for outdoor activities or competition from other first aid kit options. Other products like the Wyze Scale Ultra and Wyze Scale S, which are smart weighing scales with different features, also had varying sales performances, depending on their unique selling points and how well they met consumer demands for accurate body composition measurements.

Summary

In conclusion, the medical supplies market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 was characterized by a diverse range of products with varying sales and growth trends. Key factors influencing market performance include product features such as connectivity and functionality, consumer demand for health monitoring and convenience in managing medications, and competition among different brands. For industry practitioners, it is recommended to focus on enhancing product features to meet consumer needs, leveraging TikTok's marketing channels effectively to showcase product benefits, and keeping a close eye on competitors to stay ahead in this competitive market.