Introduction

The data presented here focuses on the Fresh & Frozen Food category's best-selling products on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The source of this data is Gloda, which provides valuable insights into consumer preferences and market dynamics within this specific segment. Understanding this data is crucial for both consumers looking for popular food items and for market players aiming to capitalize on emerging trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Fresh & Frozen Food category. In terms of sales count, we see a wide variation. For instance, The Original Super Donut Super Bakery 4/10 Count 2.25oz had a sold count of 879, while Little Debbie Large Sized Cosmic Brownies, 4 oz Individually Wrapped, 6 Count Cake Food had a relatively lower sold count of 47. The GMV Gross Merchandise Volume also varies significantly. Junior’s Cheesecake MRE LITE Protein Powder No Whey, 24g Protein, 4g Carbs had a GMV of 6916.05, whereas C&K Ranch Strawberry Shortcake Pops Freeze Dried ICE Cream Sugar Sweet had a GMV of 695.29. Growth trends, as measured by GMV qoq Quarter over Quarter Growth of GMV, also differ. Some products like The Original Super Donut Super Bakery 4/10 Count 2.25oz had an astonishing GMV qoq of 5133.08%, while others like C&K Ranch Strawberry Shortcake Pops Freeze Dried ICE Cream Sugar Sweet had a negative GMV qoq of -43.43%.

Detailed Analysis

The Original Super Donut Super Bakery 4/10 Count 2.25oz

This product had a high sold count of 879 and a significant GMV of 4758.44. Its remarkable GMV qoq of 5133.08% indicates a huge growth spurt during the week. This could potentially be due to effective marketing on TikTok, appealing to consumers' taste buds with its unique offering, or perhaps it was part of a popular food trend during that period.

Junior’s Cheesecake MRE LITE Protein Powder No Whey, 24g Protein, 4g Carbs

Despite having a relatively good sold count of 327, its GMV of 6916.05 was accompanied by a negative GMV qoq of -41.38%. This might suggest that while it had initial popularity, factors such as competition from other protein products or changes in consumer preferences towards different types of protein sources could have affected its growth negatively.

Ameriqual APack MRE Meal Ready to Eat Inspection Date 10/2024 - 1 Case 12 Meals

With a sold count of 326 and a GMV of 1.17万 converted to a standard numerical value for consistency in analysis, it had a GMV qoq of 0%. This could imply that it has a stable but perhaps not rapidly growing market presence. It might be catering to a specific niche of consumers who regularly purchase such meal-ready-to-eat products and its marketing and pricing strategies have maintained a consistent level of sales.

Summary

The Fresh & Frozen Food market on TikTok U.S. during the analyzed week was characterized by a mix of high-growth and stable products. Key factors influencing market performance include effective marketing on TikTok to reach a wide audience, appealing to consumers' taste preferences, and pricing strategies. For industry practitioners, it would be advisable to closely monitor TikTok trends, invest in engaging marketing campaigns, and continuously adapt to changing consumer preferences to stay competitive in this dynamic market.