Introduction

The data presented here focuses on the best-selling instant food products on TikTok US during the week of 2025/01/26 - 2025/02/01. The source of this data is Gloda, which provides valuable insights into the consumer preferences and market dynamics within the instant food category on this popular social media platform. Understanding this data is crucial for both consumers who are looking for popular and trending instant food options and for market players aiming to capitalize on these trends.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of instant food products with varying sales figures, growth trends, and price ranges. For instance, the sold count of different products varies significantly, from a high of 1930 for the Horchata Bundle cocada and jamoncillo in horchata to a relatively lower count of 560 for the ZHG Self-Heating Rice Pot, Various Flavors. The GMV Gross Merchandise Volume also shows a wide spread, with some products like the Dubai Chocolate Bar Peanut Butter Treat having a GMV of 2.75万, while others like the A Kuan Chili Oil Broad Noodles 4pk have a GMV of 8471.51. In terms of growth trends, we see both positive and negative changes in GMV qoq Quarter over Quarter growth of GMV. Some products like the Avalanche Peanut Butter Treat have a significant positive growth of 60.01%, while others like the Magic Spoon 16 Protein Treats Sampler Pack have a negative growth of -40.37%.

Detailed Analysis

Horchata Bundle cocada and jamoncillo in horchata

This product had a sold count of 1930 and a GMV of 1.28万 with a GMV qoq growth of 28.7%. The popularity of this Horchata Bundle could be attributed to its unique combination of flavors, perhaps appealing to consumers looking for something different in the instant food category. It might also have been effectively promoted on TikTok, catching the attention of a large number of users.

Dubai Chocolate Bar Peanut Butter Treat

With a sold count of 1717 and an impressive GMV of 2.75万 and a staggering GMV qoq growth of 1890.81%, this product clearly stands out. The high growth rate could indicate that it was a new entrant in the market that quickly gained traction. The combination of chocolate and peanut butter is a classic and beloved flavor combination, which likely contributed to its success. Additionally, its marketing on TikTok might have been particularly effective in reaching a wide audience.

SAMYANG Korean Buldak Noodles Carbonara Stir-Fried Ramen Carbonara Hot Chicken Flavor - 5 Packs* 4.58oz

This Korean instant noodle product had a sold count of 1510 and a GMV of 1.38万 with a GMV qoq growth of 164.13%. The popularity of Korean instant noodles has been on the rise globally, and this particular flavor variant seems to have found a significant following on TikTok US. The spicy and unique Carbonara Hot Chicken Flavor might be what吸引s consumers, along with the convenience of having multiple packs in one purchase.

A Kuan Chili Oil Broad Noodles 4pk - Spicy Hot Flavor & Hot and Sour Flavor & Sesame Paste Flavor, Instant Food

Despite having a sold count of 1227, this product had a negative GMV qoq growth of -28.24% with a GMV of 8471.51. The variety of flavors offered could be both a strength and a weakness. While it may attract consumers looking for diverse taste experiences, it might also be confusing for some. The negative growth could indicate that it faced increased competition from other instant food products during the week or that its marketing efforts did not resonate as well with the TikTok audience.

Magic Spoon 16 Protein Treats Sampler Pack - 12g Protein and Keto-Friendly Snack Peanut

This product had a sold count of 1116 and a GMV of 3.4万 with a negative GMV qoq growth of -40.37%. The decline in growth could be due to several factors. It is positioned as a protein-rich and keto-friendly snack, which might have a more niche target market. If there were competing products with similar claims that emerged during the week or if its marketing on TikTok did not effectively reach its target audience, it could explain the negative growth.

Samyang Buldak Ramen Carbonara Hot Chicken Flavor 5pk 22.9 oz, Spicy Korean Instant Food Noodle Pansit

With a sold count of 1106 and a GMV of 9677.5 and a negative GMV qoq growth of -26.54%, this product is another variant of the popular Samyang Buldak Ramen. The larger pack size 5pk 22.9 oz might be appealing to some consumers who want a more substantial amount of noodles. However, the negative growth could suggest that it faced competition from other instant food products or that its marketing did not stand out enough on TikTok.

Leche Quemá Caramelized Milk de Pintón

This product had a sold count of 1075 and a GMV of 5364.25 with a negative GMV qoq growth of -16.92%. The unique caramelized milk flavor might be what吸引s some consumers, but the negative growth indicates that it might not have been as successful in maintaining or increasing its market share during the week. It could be that other similar products or new entrants in the instant food category took away some of its potential customers.

Avalanche Peanut Butter Treat

With a sold count of 868 and a GMV of 1.21万 and a significant positive GMV qoq growth of 60.01%, this product shows great potential. The peanut butter flavor is clearly popular, and its marketing on TikTok seems to have been effective in driving growth. It could be that it was newly introduced or had a special promotion during the week that caught the attention of consumers.

Momofuku Ramen Variety Pack - 3 Packs Sweet & Spicy, Soy & Scallion, Tingly Chili Including Free Chopsticks Food Noodle Savory Instant Pansit

This product had a sold count of 838 and a GMV of 2.16万 with a positive GMV qoq growth of 135.95%. The variety pack offering different flavors along with the inclusion of free chopsticks could be a winning combination. It provides consumers with a chance to try multiple flavors in one purchase and the added bonus of the chopsticks might make it more appealing. Its marketing on TikTok likely played a role in its success.

ZHG Self-Heating Rice Pot, Various Flavors

With a sold count of 560 and a GMV of 3578.4 and a negative GMV qoq growth of -18.08%, this product might face some challenges. The self-heating feature could be both an advantage and a disadvantage. While it offers convenience, it might also be more expensive or have some technical issues that consumers are wary of. Its marketing on TikTok might not have been as effective as other products in driving sales.

Summary

The instant food market on TikTok US during the week of 2025/01/26 - 2025/02/01 was characterized by a diverse range of products with varying levels of success. Key factors influencing market performance included product flavor, packaging size, marketing effectiveness on TikTok, and competition from other instant food products. For industry practitioners, it is recommended to focus on creating unique and appealing flavor combinations, offering convenient packaging sizes, and ensuring effective marketing on TikTok to reach a wider audience. Additionally, keeping an eye on emerging trends and competitors is crucial to stay ahead in this competitive market.