Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the drinks category for the week of 2025/01/26 - 2025/02/01. This data is of great significance as it provides insights into consumer preferences and market trends within the drinks segment on TikTok, which can be extremely valuable for both consumers looking for popular choices and businesses aiming to understand the market better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of drinks in terms of sales and growth trends. The sold count and GMV Gross Merchandise Volume figures vary significantly across different products. For instance, some products like Liquid I.V. Hydration Multiplier - Cotton Candy had a relatively high sold count of 3371 with a remarkable GMV growth rate of 726.23%, reaching 8.42万. On the other hand, products like Kidney tea formula Ginseng Five Treasure Tea had a sold count of 2584 but a significant decline in GMV of -57.67% with a value of 2.58万.

Detailed Analysis

Liquid I.V. Hydration Multiplier - Cotton Candy

This product stands out with its impressive growth in GMV. The high growth rate of 726.23% could potentially be attributed to its unique selling points such as being an electrolyte powder drink mix with 8 vitamins & nutrients, presented in convenient single-serving sticks. Consumers might be increasingly drawn to such products that offer both hydration and added nutritional benefits, especially in a convenient format for on-the-go consumption.

Kidney tea formula Ginseng Five Treasure Tea

The significant decline in GMV for this tea product might be due to various factors. It could be that the market is becoming more competitive in the herbal tea segment, and this particular product failed to stand out. Or perhaps the marketing and promotion of this product on TikTok during this week were not as effective as those of other competing products. Additionally, changes in consumer preferences towards more trendy or better-packaged drink options could also have contributed to its decline.

Flavored Loaded Waters - Energy-Refreshing Beverage

With a sold count of 7363 and a GMV of 2.21万, this product also shows a decline in GMV by -28.49%. The decline could be related to factors like pricing. If it is priced higher compared to similar energy-refreshing beverages on the market, consumers might be opting for cheaper alternatives. Or it could be that the flavor profile or the overall brand image of this product is not resonating as strongly with consumers as it did previously.

Summary

Overall, the drinks industry on TikTok US for the week of 2025/01/26 - 2025/02/01 shows a mix of growth and decline trends. Key factors influencing market performance include product features such as convenience, nutritional value, and unique flavor profiles. Pricing also plays a crucial role, as seen from the performance of some products that might have suffered due to being overpriced or not offering good value for money. For industry practitioners, it is recommended to focus on enhancing product features that are in demand, such as convenience and nutrition. Additionally, effective marketing and promotion on TikTok to create a strong brand image and engage with consumers are essential for maintaining or improving sales performance.